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About
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Joe Cannon (988)
Jon Firooz (98)

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Recent Posts:

Marketing Communications in a Pandemic…
McGraw-Hill Makes Connect Free for Spring 2020 (#M4BW)
Marketing for a Worse World: The Case of Juul
Patagonia supports activist short film, “District 15” [#M4BW]
Why is Panera selling coffee subscriptions for $9 a month?
Moving your marketing course online? McGraw-Hill can help
Is this the dark side of Amazon? At the center of plenty of channel conflict
How Targeted Ads Started Watching Us All
He brought socially conscious change to Volvo without hurting profits, and challenges other CEOs to do the same (#M4BW)
Amazon’s advertising platform turns off customers…
The most sustainable companies in America are beating the market (#M4BW)
Are short, viral video “films” the new advertising?
Adweek’s “The 25 Best Ads of 2019”
“8 Best Brand Moments from 2019” (including some good #M4BW examples)
Emerging technologies and implications for marketing strategy and planning
What’s Next? Buying for a better world (#M4BW)
Essentials of Marketing 17th edition now available
Internet of Things: Comfort vs Privacy in a Connected World
“Green” attitudes change consumer behavior—the “5 Rs” (#M4BW)
More fake reviews at Amazon…
“Buy one give one” business models — marketing for a better world (#M4BW) or not?
New Year’s Resolution: More active learning in the college classroom
Some #M4BW examples for you…
New Produce Development (again)
Will customers subscribe to Nike shoes?
Skin care brand Sunday Riley wrote fake Sephora reviews…
Mattress firms creating value (?) with financing deals…
Ford manages its product line…
Delivering convenience and high quality meat from a vending machine
#M4BW LEGO responds to millennial parents wanting sustainable toys
China Airlines creates some funny advertising…
#M4BW Amazon Commits to 100% renewable energy, 100,000 electric vans to fight climate change
From green ketchup to Colgate lasagna: Companies’ biggest product failures
#M4BW Japanese companies use technology to create value for an aging population
Millennials are boosting some industries…
Can marketing help make the world a better place? #M4BW
Welcome back! and a big thank you…
Reebok’s Digital Strategy Change
Jeff Bezos: ‘Market Research Doesn’t Help’
A History of Logos
Influencer Overload
Video Game Influencers
Charmin Forever Roll
MillerCoors sues AB InBev over Super Bowl Ad
Utilizing Marketing Personas
Opposing Strategies for Customer Loyalty
Papa John’s Moving to Influencers for Future Promotions
FedEx Using Robots for Future Deliveries
Pour One Out for the Fading American Beer Industry
Ben & Jerry’s to Eliminate Plastic Straws and Spoons
Facebook Transparency
American Eagle Hands Creative Control to Gen Zers for Spring Campaign
Target’s Mysterious Price Changes
Paris Public Urinals
Burger King Trolls McDonald’s for losing Big Mac trademark
Walgreens and CVS to Test Teeth Straightening and Cleaning in Some Stores
Chicken Wings Always Win the Super Bowl
Gillette’s Controversial Campaign
Cadbury White Cream Egg Hunt
Baby Boomer Purchasing Power
Facebook Ad Growth Slowing
University of the Pacific Welcomes Pepsi Snackbot to Campus
Edible Emotional Support
He Knows if You’ve Been Naughty or Nice
AI Controlled Wheelchair
2018 Brand Failures
Survey Overload
Facebook’s Slow Burn
Amazon Reports Increased Streaming of NFL Games
Measuring Endorser Effectiveness
United Airlines Reveals New Dreamliner
Covergirl Opens New Flagship Store Focused on Experiences
TV Advertising with Guaranteed Results
3D Printing Custom Razor Handles
Sears – Stuck in the 20th Century – RIP
Halloween Marketing – Behind the Scenes
Personalized Spam
Burger King’s “Nightmare King”
Ever-Increasing Airline Fees
BMW’s Entry into the Self-Driving Market
Cannabis Coca-Cola
Apple Releases iOS 12
Taking Chances
Wendy’s Salad Giveaway
Responding to Cultural Pressure
Marketing in College Dorms
Target Stores Reinvention Pays Off
Marketing Exclusivity and Status
Pumpkin Mania
IHOP Publicity Stunt
See you in the fall!
Amazon Backing Off Hospital Sales
Institutional Advertising
Reminder Advertising
Indirect Competitive Advertising
Direct Competitive Advertising
Pioneering Advertising
Selling via Instagram
Chicago Bulls Digital Media Team
Facebook Loses Face

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