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About
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Joe Cannon (951)
Jon Firooz (42)

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Recent Posts:

Reminder Advertising
Indirect Competitive Advertising
Direct Competitive Advertising
Pioneering Advertising
Selling via Instagram
Chicago Bulls Digital Media Team
Facebook Loses Face
3D Printed House for Under $10,000
Regulation and It’s Role in Marketing
The Invention of the Price Tag
Flip Your Marketing Class!
Essentials of Marketing 16e is now published and ready for your review…
Struggling with Market Maturity
The Exaggerated Death of Retail
Negative Brand Association
Discriminatory Pricing
Social Media’s Fight for Younger Members
Channel Optimization with Big Data
Popularity is For Sale
Are Super Bowl Ads Worth It?
Technology Enabling the Future of Marketing
Facebook Changes News Feed Policies
Amazon’s Grocery Vision
Pricing as Impacted by Supply and Demand
Truth in Advertising
Ethical lines
The Collapse of Retail
New Year’s Resolutions
Promotion Through Influencers
Focus and Approach…
Five Psychological Principles To Guide Your Holiday Marketing Campaign
UPS Adds Holiday Delivery Surcharge
Marketing Head-Scratchers
Trademark Disputes
The Evolution of Black Friday
Stereotypes and Segmentation
Shopping On The Go
Improved ad targeting at the expense of privacy
The Gray World of Online Reviews
Welcoming unwelcome innovation
Promoting differentiation in a mature market
The World’s Most Valuable Brands
Smartphones top $1000 price point
Copyrighting the banana
Teach the 4 Ps is back!
Brick-and-Mortar Retailers Turn to Scrambled Merchandising
Which Brands are Getting It Right? (An Insider’s Perspective)
“We wanted [our restaurant] to be Instagrammable”
Essentials of Marketing – What’s Now? posts updated for Fall 17
The Consumer-Advertiser Battle Continues
Musicians Turn to Social Media for Promotion
Snap Kitchen’s Healthy and Convenient Meals Gain Foothold
Wells Fargo Case Raises Ethical Questions for Sales Managers
EpiPen Pricing Offers Opportunity to Explore Strategy and Ethics
What’s Now? Chapter 19 – Fargreen helps Vietnamese farmers and the planet
What’s Now? Chapter 18 – Consumers Willing to Pay More for Products Boasting Fair Trade Logo
What’s Now? Chapter 17 – Should Uber end its “surge pricing”?
What’s Now? Chapter 16 – Snapchat breaks through
What’s Now? Chapter 15 – “Most online ads suck”
What’s Now? Chapter 14 – A head start on making a great sales force
What’s Now? Chapter 13 – #ThisGirlCan integrated marketing communications campaign spurs UK women to exercise
What’s Now? Chapter 12 – Whole Foods opens new 365 stores
What’s Now? Chapter 11 – Drones deliver medicine in Rwanda
What’s Now? Chapter 10 – Changes coming to movie distribution
What’s Now? Chapter 9 – New Product Planning at Gatorade
What’s Now? Chapter 8 – Changes to the Nutrition Facts Label
What’s Now? Chapter 7 – Google Uses A/B Testing to Compare Ad Length
What’s Now? Chapter 6 – Do B2B Sellers Understand How Purchasing Agents Shop?
What’s Now? Chapter 5 – Millennials Consume Health Care Services Different from Previous Generations
What’s Now? Chapter 4 – Luxury Goods and Service Providers Target the Wealthiest
What’s Now? Chapter 3 – BMW Faces the Future of the Driverless Car
What’s Now? Chapter 2 – Hungry Harvest Tackles Food Waste and Hunger
What’s Now? Chapter 1 – Startup Sustainable Furniture Company Gets Tips from Yale MBA Students
“What’s Now?” It’s one of the new features in Essentials of Marketing 15e
Apple Advertising Over 40 Years
New-product development at Ikea
Why “location” matters to advertisers
Ever wondered how an Amazon warehouse works?
Some Print Ads to Spice Up Your PowerPoints
Why do people share certain online videos?
Return to Action – Teach the 4 Ps
Orlando Magic Use Analytics to Increase Revenue and Profits
Mercedes Benz’s driverless car prototype
At UPS Analytics Optimize Logistics Operations
Should I lower the reading level of this post?
Amazon Dash Makes Sure Customers Don’t Run Out…
Future of Retail? Rebecca Minkoff Stores Integrate Technology to the Buying Experience
Gourmet Ramen Restaurants Are Hot
Keurig’s Efforts to Lock-In Customers Backfire
Caterpillar Uses Viral Video in “Built for It” Campaign
Is this ad misleading? The FTC decided it was…
Creative Campaign Helps Financial Services Company Gain Awareness
Tom Peters – Still Full of Insights After All These Years
Emerging “Two-Tier Economy” Changes Product-Markets
IKEA Tells Fun Story – Demonstrates the “Joy of Storage”
Guest Speaker: Steve Jobs on Market Research
Galileo on teaching…
Why aren’t we teaching students how to learn?
Carlsberg Does it Again…
Can software detect emotions? How can marketers use this? Should they?

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