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Authors:
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- Jon Firooz (98)
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Recent Posts:
- It isn’t only Google and Facebook that tracks customers for advertising purposes…
- Behind Costco’s Treasure-Hunt Shopping Strategy
- Schwinn Partners with Good Co. Bike Club to Promote Cycling in the Black Community
- Inflation worries influence consumer behavior; how do companies respond?
- Give yourself a break, and lower your cognitive load while teaching…
- Seattle’s Zero-Emissions Last-Mile Delivery Hub
- Fall Semester Arrives and Teach the 4 Ps Returns…
- Nike: Can you be an athlete?
- Volkswagen to celebrate transition to e-vehicles, change company name to Voltswagen…
- A Couple of Examples of Companies Trying to Get Green (#M4BW)
- How the Pandemic is Changing Consumer Behavior…
- How Can Supply Chains Reduce Climate Change (#M4BW)
- Do Micro-Targeted Online Ads Work?
- “Flipping the Online Classroom” Joe’s webinar recording…
- Flipping the Online Classroom – Post Webinar Q&A and Comments
- “Flipping the Online Classroom” – Resources for Online Active Learning
- World Changing Ideas – New Product Development at Its Finest (#M4BW)
- Critical Thinking for Students – What businesses are harmed (helped) by the pandemic?
- Do B-Corps react better to adversity? (#M4BW)
- Dutch Florist Gives People a Choice About What to Pay…(#M4BW)
- Steak-Umm Tweets Get the Brand Positive Press… (#M4BW)
- Time for Fun – Emoji Brand Quiz
- A Sales Promotion Fail…
- Advertising in a Pandemic…
- “Jugaad” frugal innovation for new product development (#M4BW)
- Marketing Communications in a Pandemic…
- McGraw-Hill Makes Connect Free for Spring 2020 (#M4BW)
- Marketing for a Worse World: The Case of Juul
- Patagonia supports activist short film, “District 15” [#M4BW]
- Why is Panera selling coffee subscriptions for $9 a month?
- Moving your marketing course online? McGraw-Hill can help
- Is this the dark side of Amazon? At the center of plenty of channel conflict
- How Targeted Ads Started Watching Us All
- He brought socially conscious change to Volvo without hurting profits, and challenges other CEOs to do the same (#M4BW)
- Amazon’s advertising platform turns off customers…
- The most sustainable companies in America are beating the market (#M4BW)
- Are short, viral video “films” the new advertising?
- Adweek’s “The 25 Best Ads of 2019”
- “8 Best Brand Moments from 2019” (including some good #M4BW examples)
- Emerging technologies and implications for marketing strategy and planning
- What’s Next? Buying for a better world (#M4BW)
- Essentials of Marketing 17th edition now available
- Internet of Things: Comfort vs Privacy in a Connected World
- “Green” attitudes change consumer behavior—the “5 Rs” (#M4BW)
- More fake reviews at Amazon…
- “Buy one give one” business models — marketing for a better world (#M4BW) or not?
- New Year’s Resolution: More active learning in the college classroom
- Some #M4BW examples for you…
- New Produce Development (again)
- Will customers subscribe to Nike shoes?
- Skin care brand Sunday Riley wrote fake Sephora reviews…
- Mattress firms creating value (?) with financing deals…
- Ford manages its product line…
- Delivering convenience and high quality meat from a vending machine
- #M4BW LEGO responds to millennial parents wanting sustainable toys
- China Airlines creates some funny advertising…
- #M4BW Amazon Commits to 100% renewable energy, 100,000 electric vans to fight climate change
- From green ketchup to Colgate lasagna: Companies’ biggest product failures
- #M4BW Japanese companies use technology to create value for an aging population
- Millennials are boosting some industries…
- Can marketing help make the world a better place? #M4BW
- Welcome back! and a big thank you…
- Reebok’s Digital Strategy Change
- Jeff Bezos: ‘Market Research Doesn’t Help’
- A History of Logos
- Influencer Overload
- Video Game Influencers
- Charmin Forever Roll
- MillerCoors sues AB InBev over Super Bowl Ad
- Utilizing Marketing Personas
- Opposing Strategies for Customer Loyalty
- Papa John’s Moving to Influencers for Future Promotions
- FedEx Using Robots for Future Deliveries
- Pour One Out for the Fading American Beer Industry
- Ben & Jerry’s to Eliminate Plastic Straws and Spoons
- Facebook Transparency
- American Eagle Hands Creative Control to Gen Zers for Spring Campaign
- Target’s Mysterious Price Changes
- Paris Public Urinals
- Burger King Trolls McDonald’s for losing Big Mac trademark
- Walgreens and CVS to Test Teeth Straightening and Cleaning in Some Stores
- Chicken Wings Always Win the Super Bowl
- Gillette’s Controversial Campaign
- Cadbury White Cream Egg Hunt
- Baby Boomer Purchasing Power
- Facebook Ad Growth Slowing
- University of the Pacific Welcomes Pepsi Snackbot to Campus
- Edible Emotional Support
- He Knows if You’ve Been Naughty or Nice
- AI Controlled Wheelchair
- 2018 Brand Failures
- Survey Overload
- Facebook’s Slow Burn
- Amazon Reports Increased Streaming of NFL Games
- Measuring Endorser Effectiveness
- United Airlines Reveals New Dreamliner
- Covergirl Opens New Flagship Store Focused on Experiences
- TV Advertising with Guaranteed Results
- 3D Printing Custom Razor Handles
- Sears – Stuck in the 20th Century – RIP