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Recent Posts:
- What’s Next? Buying for a better world (#M4BW)
- Essentials of Marketing 17th edition now available
- Internet of Things: Comfort vs Privacy in a Connected World
- “Green” attitudes change consumer behavior—the “5 Rs” (#M4BW)
- More fake reviews at Amazon…
- “Buy one give one” business models — marketing for a better world (#M4BW) or not?
- New Year’s Resolution: More active learning in the college classroom
- Some #M4BW examples for you…
- New Produce Development (again)
- Will customers subscribe to Nike shoes?
- Skin care brand Sunday Riley wrote fake Sephora reviews…
- Mattress firms creating value (?) with financing deals…
- Ford manages its product line…
- Delivering convenience and high quality meat from a vending machine
- #M4BW LEGO responds to millennial parents wanting sustainable toys
- China Airlines creates some funny advertising…
- #M4BW Amazon Commits to 100% renewable energy, 100,000 electric vans to fight climate change
- From green ketchup to Colgate lasagna: Companies’ biggest product failures
- #M4BW Japanese companies use technology to create value for an aging population
- Millennials are boosting some industries…
- Can marketing help make the world a better place? #M4BW
- Welcome back! and a big thank you…
- Reebok’s Digital Strategy Change
- Jeff Bezos: ‘Market Research Doesn’t Help’
- A History of Logos
- Influencer Overload
- Video Game Influencers
- Charmin Forever Roll
- MillerCoors sues AB InBev over Super Bowl Ad
- Utilizing Marketing Personas
- Opposing Strategies for Customer Loyalty
- Papa John’s Moving to Influencers for Future Promotions
- FedEx Using Robots for Future Deliveries
- Pour One Out for the Fading American Beer Industry
- Ben & Jerry’s to Eliminate Plastic Straws and Spoons
- Facebook Transparency
- American Eagle Hands Creative Control to Gen Zers for Spring Campaign
- Target’s Mysterious Price Changes
- Paris Public Urinals
- Burger King Trolls McDonald’s for losing Big Mac trademark
- Walgreens and CVS to Test Teeth Straightening and Cleaning in Some Stores
- Chicken Wings Always Win the Super Bowl
- Gillette’s Controversial Campaign
- Cadbury White Cream Egg Hunt
- Baby Boomer Purchasing Power
- Facebook Ad Growth Slowing
- University of the Pacific Welcomes Pepsi Snackbot to Campus
- Edible Emotional Support
- He Knows if You’ve Been Naughty or Nice
- AI Controlled Wheelchair
- 2018 Brand Failures
- Survey Overload
- Facebook’s Slow Burn
- Amazon Reports Increased Streaming of NFL Games
- Measuring Endorser Effectiveness
- United Airlines Reveals New Dreamliner
- Covergirl Opens New Flagship Store Focused on Experiences
- TV Advertising with Guaranteed Results
- 3D Printing Custom Razor Handles
- Sears – Stuck in the 20th Century – RIP
- Halloween Marketing – Behind the Scenes
- Personalized Spam
- Burger King’s “Nightmare King”
- Ever-Increasing Airline Fees
- BMW’s Entry into the Self-Driving Market
- Cannabis Coca-Cola
- Apple Releases iOS 12
- Taking Chances
- Wendy’s Salad Giveaway
- Responding to Cultural Pressure
- Marketing in College Dorms
- Target Stores Reinvention Pays Off
- Marketing Exclusivity and Status
- Pumpkin Mania
- IHOP Publicity Stunt
- See you in the fall!
- Amazon Backing Off Hospital Sales
- Institutional Advertising
- Reminder Advertising
- Indirect Competitive Advertising
- Direct Competitive Advertising
- Pioneering Advertising
- Selling via Instagram
- Chicago Bulls Digital Media Team
- Facebook Loses Face
- 3D Printed House for Under $10,000
- Regulation and It’s Role in Marketing
- The Invention of the Price Tag
- Flip Your Marketing Class!
- Essentials of Marketing 16e is now published and ready for your review…
- Struggling with Market Maturity
- The Exaggerated Death of Retail
- Negative Brand Association
- Discriminatory Pricing
- Social Media’s Fight for Younger Members
- Channel Optimization with Big Data
- Popularity is For Sale
- Are Super Bowl Ads Worth It?
- Technology Enabling the Future of Marketing
- Facebook Changes News Feed Policies