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About
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Joe Cannon (951)
Jon Firooz (69)

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Recent Posts:

Survey Overload
Facebook’s Slow Burn
Amazon Reports Increased Streaming of NFL Games
Measuring Endorser Effectiveness
United Airlines Reveals New Dreamliner
Covergirl Opens New Flagship Store Focused on Experiences
TV Advertising with Guaranteed Results
3D Printing Custom Razor Handles
Sears – Stuck in the 20th Century – RIP
Halloween Marketing – Behind the Scenes
Personalized Spam
Burger King’s “Nightmare King”
Ever-Increasing Airline Fees
BMW’s Entry into the Self-Driving Market
Cannabis Coca-Cola
Apple Releases iOS 12
Taking Chances
Wendy’s Salad Giveaway
Responding to Cultural Pressure
Marketing in College Dorms
Target Stores Reinvention Pays Off
Marketing Exclusivity and Status
Pumpkin Mania
IHOP Publicity Stunt
See you in the fall!
Amazon Backing Off Hospital Sales
Institutional Advertising
Reminder Advertising
Indirect Competitive Advertising
Direct Competitive Advertising
Pioneering Advertising
Selling via Instagram
Chicago Bulls Digital Media Team
Facebook Loses Face
3D Printed House for Under $10,000
Regulation and It’s Role in Marketing
The Invention of the Price Tag
Flip Your Marketing Class!
Essentials of Marketing 16e is now published and ready for your review…
Struggling with Market Maturity
The Exaggerated Death of Retail
Negative Brand Association
Discriminatory Pricing
Social Media’s Fight for Younger Members
Channel Optimization with Big Data
Popularity is For Sale
Are Super Bowl Ads Worth It?
Technology Enabling the Future of Marketing
Facebook Changes News Feed Policies
Amazon’s Grocery Vision
Pricing as Impacted by Supply and Demand
Truth in Advertising
Ethical lines
The Collapse of Retail
New Year’s Resolutions
Promotion Through Influencers
Focus and Approach…
Five Psychological Principles To Guide Your Holiday Marketing Campaign
UPS Adds Holiday Delivery Surcharge
Marketing Head-Scratchers
Trademark Disputes
The Evolution of Black Friday
Stereotypes and Segmentation
Shopping On The Go
Improved ad targeting at the expense of privacy
The Gray World of Online Reviews
Welcoming unwelcome innovation
Promoting differentiation in a mature market
The World’s Most Valuable Brands
Smartphones top $1000 price point
Copyrighting the banana
Teach the 4 Ps is back!
Brick-and-Mortar Retailers Turn to Scrambled Merchandising
Which Brands are Getting It Right? (An Insider’s Perspective)
“We wanted [our restaurant] to be Instagrammable”
Essentials of Marketing – What’s Now? posts updated for Fall 17
The Consumer-Advertiser Battle Continues
Musicians Turn to Social Media for Promotion
Snap Kitchen’s Healthy and Convenient Meals Gain Foothold
Wells Fargo Case Raises Ethical Questions for Sales Managers
EpiPen Pricing Offers Opportunity to Explore Strategy and Ethics
What’s Now? Chapter 19 – Fargreen helps Vietnamese farmers and the planet
What’s Now? Chapter 18 – Consumers Willing to Pay More for Products Boasting Fair Trade Logo
What’s Now? Chapter 17 – Should Uber end its “surge pricing”?
What’s Now? Chapter 16 – Snapchat breaks through
What’s Now? Chapter 15 – “Most online ads suck”
What’s Now? Chapter 14 – A head start on making a great sales force
What’s Now? Chapter 13 – #ThisGirlCan integrated marketing communications campaign spurs UK women to exercise
What’s Now? Chapter 12 – Whole Foods opens new 365 stores
What’s Now? Chapter 11 – Drones deliver medicine in Rwanda
What’s Now? Chapter 10 – Changes coming to movie distribution
What’s Now? Chapter 9 – New Product Planning at Gatorade
What’s Now? Chapter 8 – Changes to the Nutrition Facts Label
What’s Now? Chapter 7 – Google Uses A/B Testing to Compare Ad Length
What’s Now? Chapter 6 – Do B2B Sellers Understand How Purchasing Agents Shop?
What’s Now? Chapter 5 – Millennials Consume Health Care Services Different from Previous Generations
What’s Now? Chapter 4 – Luxury Goods and Service Providers Target the Wealthiest
What’s Now? Chapter 3 – BMW Faces the Future of the Driverless Car
What’s Now? Chapter 2 – Hungry Harvest Tackles Food Waste and Hunger
What’s Now? Chapter 1 – Startup Sustainable Furniture Company Gets Tips from Yale MBA Students

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