• Home
  • About
  • Archives
  • Our Book
  • Contact

Archives

Pages:

  • About
  • Archives
  • Contact
  • Home
  • Our Book

Categories:

  • #M4BW
  • Advertising
  • B2B
  • Chapter 01
  • Chapter 02
  • Chapter 03
  • Chapter 04
  • Chapter 05
  • Chapter 06
  • Chapter 07
  • Chapter 08
  • Chapter 09
  • Chapter 10
  • Chapter 11
  • Chapter 12
  • Chapter 13
  • Chapter 14
  • Chapter 15
  • Chapter 16
  • Chapter 17
  • Chapter 18
  • Chapter 19
  • Competition
  • Consumer behavior
  • Cross-functional
  • Customer service
  • Demographics
  • Ethics
  • External market environment
  • Flip Exercise
  • Integrated marketing communications
  • International
  • Legal
  • Logistics
  • Market research
  • Marketing strategy planning
  • New-product development
  • Place
  • Positioning
  • Price
  • Product
  • Product life cycle
  • Promotion
  • Publicity
  • Retailing
  • Segmentation
  • Selling and Sales Mgmt
  • Service
  • Social media
  • Social responsibility
  • Strategy planning
  • Sustainability
  • Teaching Technology Tips
  • Tips for Teaching
  • Tips for Technology
  • TV Commercial
  • Uncategorized
  • Video
  • Viral campaign
  • What's Now?
  • Word-of-mouth

Authors:

  • Joe Cannon (1006)
  • Jon Firooz (98)

Monthly:

  • April 2021
  • March 2021
  • February 2021
  • June 2020
  • May 2020
  • April 2020
  • March 2020
  • February 2020
  • January 2020
  • December 2019
  • November 2019
  • October 2019
  • September 2019
  • August 2019
  • April 2019
  • March 2019
  • February 2019
  • January 2019
  • December 2018
  • November 2018
  • October 2018
  • September 2018
  • June 2018
  • April 2018
  • March 2018
  • February 2018
  • January 2018
  • December 2017
  • November 2017
  • October 2017
  • September 2017
  • July 2017
  • September 2016
  • July 2016
  • June 2016
  • April 2016
  • March 2016
  • February 2016
  • April 2015
  • March 2015
  • February 2015
  • January 2015
  • December 2014
  • November 2014
  • October 2014
  • September 2014
  • August 2014
  • July 2014
  • June 2014
  • May 2014
  • April 2014
  • March 2014
  • February 2014
  • January 2014
  • December 2013
  • November 2013
  • October 2013
  • September 2013
  • August 2013
  • July 2013
  • June 2013
  • May 2013
  • April 2013
  • March 2013
  • February 2013
  • January 2013
  • December 2012
  • November 2012
  • October 2012
  • September 2012
  • August 2012
  • July 2012
  • June 2012
  • May 2012
  • April 2012
  • March 2012
  • February 2012
  • January 2012
  • December 2011
  • November 2011
  • October 2011
  • September 2011
  • August 2011
  • July 2011
  • June 2011
  • May 2011
  • April 2011
  • March 2011
  • February 2011
  • January 2011
  • December 2010
  • November 2010
  • October 2010
  • September 2010
  • August 2010
  • July 2010
  • June 2010
  • May 2010
  • April 2010
  • March 2010
  • February 2010
  • January 2010
  • December 2009
  • November 2009

Recent Posts:

  • Nike: Can you be an athlete?
  • Volkswagen to celebrate transition to e-vehicles, change company name to Voltswagen…
  • A Couple of Examples of Companies Trying to Get Green (#M4BW)
  • How the Pandemic is Changing Consumer Behavior…
  • How Can Supply Chains Reduce Climate Change (#M4BW)
  • Do Micro-Targeted Online Ads Work?
  • “Flipping the Online Classroom” Joe’s webinar recording…
  • Flipping the Online Classroom – Post Webinar Q&A and Comments
  • “Flipping the Online Classroom” – Resources for Online Active Learning
  • World Changing Ideas – New Product Development at Its Finest (#M4BW)
  • Critical Thinking for Students – What businesses are harmed (helped) by the pandemic?
  • Do B-Corps react better to adversity? (#M4BW)
  • Dutch Florist Gives People a Choice About What to Pay…(#M4BW)
  • Steak-Umm Tweets Get the Brand Positive Press… (#M4BW)
  • Time for Fun – Emoji Brand Quiz
  • A Sales Promotion Fail…
  • Advertising in a Pandemic…
  • “Jugaad” frugal innovation for new product development (#M4BW)
  • Marketing Communications in a Pandemic…
  • McGraw-Hill Makes Connect Free for Spring 2020 (#M4BW)
  • Marketing for a Worse World: The Case of Juul
  • Patagonia supports activist short film, “District 15” [#M4BW]
  • Why is Panera selling coffee subscriptions for $9 a month?
  • Moving your marketing course online? McGraw-Hill can help
  • Is this the dark side of Amazon? At the center of plenty of channel conflict
  • How Targeted Ads Started Watching Us All
  • He brought socially conscious change to Volvo without hurting profits, and challenges other CEOs to do the same (#M4BW)
  • Amazon’s advertising platform turns off customers…
  • The most sustainable companies in America are beating the market (#M4BW)
  • Are short, viral video “films” the new advertising?
  • Adweek’s “The 25 Best Ads of 2019”
  • “8 Best Brand Moments from 2019” (including some good #M4BW examples)
  • Emerging technologies and implications for marketing strategy and planning
  • What’s Next? Buying for a better world (#M4BW)
  • Essentials of Marketing 17th edition now available
  • Internet of Things: Comfort vs Privacy in a Connected World
  • “Green” attitudes change consumer behavior—the “5 Rs” (#M4BW)
  • More fake reviews at Amazon…
  • “Buy one give one” business models — marketing for a better world (#M4BW) or not?
  • New Year’s Resolution: More active learning in the college classroom
  • Some #M4BW examples for you…
  • New Produce Development (again)
  • Will customers subscribe to Nike shoes?
  • Skin care brand Sunday Riley wrote fake Sephora reviews…
  • Mattress firms creating value (?) with financing deals…
  • Ford manages its product line…
  • Delivering convenience and high quality meat from a vending machine
  • #M4BW LEGO responds to millennial parents wanting sustainable toys
  • China Airlines creates some funny advertising…
  • #M4BW Amazon Commits to 100% renewable energy, 100,000 electric vans to fight climate change
  • From green ketchup to Colgate lasagna: Companies’ biggest product failures
  • #M4BW Japanese companies use technology to create value for an aging population
  • Millennials are boosting some industries…
  • Can marketing help make the world a better place? #M4BW
  • Welcome back! and a big thank you…
  • Reebok’s Digital Strategy Change
  • Jeff Bezos: ‘Market Research Doesn’t Help’
  • A History of Logos
  • Influencer Overload
  • Video Game Influencers
  • Charmin Forever Roll
  • MillerCoors sues AB InBev over Super Bowl Ad
  • Utilizing Marketing Personas
  • Opposing Strategies for Customer Loyalty
  • Papa John’s Moving to Influencers for Future Promotions
  • FedEx Using Robots for Future Deliveries
  • Pour One Out for the Fading American Beer Industry
  • Ben & Jerry’s to Eliminate Plastic Straws and Spoons
  • Facebook Transparency
  • American Eagle Hands Creative Control to Gen Zers for Spring Campaign
  • Target’s Mysterious Price Changes
  • Paris Public Urinals
  • Burger King Trolls McDonald’s for losing Big Mac trademark
  • Walgreens and CVS to Test Teeth Straightening and Cleaning in Some Stores
  • Chicken Wings Always Win the Super Bowl
  • Gillette’s Controversial Campaign
  • Cadbury White Cream Egg Hunt
  • Baby Boomer Purchasing Power
  • Facebook Ad Growth Slowing
  • University of the Pacific Welcomes Pepsi Snackbot to Campus
  • Edible Emotional Support
  • He Knows if You’ve Been Naughty or Nice
  • AI Controlled Wheelchair
  • 2018 Brand Failures
  • Survey Overload
  • Facebook’s Slow Burn
  • Amazon Reports Increased Streaming of NFL Games
  • Measuring Endorser Effectiveness
  • United Airlines Reveals New Dreamliner
  • Covergirl Opens New Flagship Store Focused on Experiences
  • TV Advertising with Guaranteed Results
  • 3D Printing Custom Razor Handles
  • Sears – Stuck in the 20th Century – RIP
  • Halloween Marketing – Behind the Scenes
  • Personalized Spam
  • Burger King’s “Nightmare King”
  • Ever-Increasing Airline Fees
  • BMW’s Entry into the Self-Driving Market
  • Cannabis Coca-Cola
  • Apple Releases iOS 12

Categories

  • #M4BW
  • Advertising
  • B2B
  • Chapter 01
  • Chapter 02
  • Chapter 03
  • Chapter 04
  • Chapter 05
  • Chapter 06
  • Chapter 07
  • Chapter 08
  • Chapter 09
  • Chapter 10
  • Chapter 11
  • Chapter 12
  • Chapter 13
  • Chapter 14
  • Chapter 15
  • Chapter 16
  • Chapter 17
  • Chapter 18
  • Chapter 19
  • Competition
  • Consumer behavior
  • Cross-functional
  • Customer service
  • Demographics
  • Ethics
  • External market environment
  • Flip Exercise
  • Integrated marketing communications
  • International
  • Legal
  • Logistics
  • Market research
  • Marketing strategy planning
  • New-product development
  • Place
  • Positioning
  • Price
  • Product
  • Product life cycle
  • Promotion
  • Publicity
  • Retailing
  • Segmentation
  • Selling and Sales Mgmt
  • Service
  • Social media
  • Social responsibility
  • Strategy planning
  • Sustainability
  • Teaching Technology Tips
  • Tips for Teaching
  • Tips for Technology
  • TV Commercial
  • Uncategorized
  • Video
  • Viral campaign
  • What's Now?
  • Word-of-mouth

Archives

  • April 2021
  • March 2021
  • February 2021
  • June 2020
  • May 2020
  • April 2020
  • March 2020
  • February 2020
  • January 2020
  • December 2019

Copyright © 2021 · Lifestyle Pro Theme on Genesis Framework · WordPress · Log in