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Authors:
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- Jon Firooz (81)
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Recent Posts:
- Burger King Trolls McDonald’s for losing Big Mac trademark
- Walgreens and CVS to Test Teeth Straightening and Cleaning in Some Stores
- Chicken Wings Always Win the Super Bowl
- Gillette’s Controversial Campaign
- Cadbury White Cream Egg Hunt
- Baby Boomer Purchasing Power
- Facebook Ad Growth Slowing
- University of the Pacific Welcomes Pepsi Snackbot to Campus
- Edible Emotional Support
- He Knows if You’ve Been Naughty or Nice
- AI Controlled Wheelchair
- 2018 Brand Failures
- Survey Overload
- Facebook’s Slow Burn
- Amazon Reports Increased Streaming of NFL Games
- Measuring Endorser Effectiveness
- United Airlines Reveals New Dreamliner
- Covergirl Opens New Flagship Store Focused on Experiences
- TV Advertising with Guaranteed Results
- 3D Printing Custom Razor Handles
- Sears – Stuck in the 20th Century – RIP
- Halloween Marketing – Behind the Scenes
- Personalized Spam
- Burger King’s “Nightmare King”
- Ever-Increasing Airline Fees
- BMW’s Entry into the Self-Driving Market
- Cannabis Coca-Cola
- Apple Releases iOS 12
- Taking Chances
- Wendy’s Salad Giveaway
- Responding to Cultural Pressure
- Marketing in College Dorms
- Target Stores Reinvention Pays Off
- Marketing Exclusivity and Status
- Pumpkin Mania
- IHOP Publicity Stunt
- See you in the fall!
- Amazon Backing Off Hospital Sales
- Institutional Advertising
- Reminder Advertising
- Indirect Competitive Advertising
- Direct Competitive Advertising
- Pioneering Advertising
- Selling via Instagram
- Chicago Bulls Digital Media Team
- Facebook Loses Face
- 3D Printed House for Under $10,000
- Regulation and It’s Role in Marketing
- The Invention of the Price Tag
- Flip Your Marketing Class!
- Essentials of Marketing 16e is now published and ready for your review…
- Struggling with Market Maturity
- The Exaggerated Death of Retail
- Negative Brand Association
- Discriminatory Pricing
- Social Media’s Fight for Younger Members
- Channel Optimization with Big Data
- Popularity is For Sale
- Are Super Bowl Ads Worth It?
- Technology Enabling the Future of Marketing
- Facebook Changes News Feed Policies
- Amazon’s Grocery Vision
- Pricing as Impacted by Supply and Demand
- Truth in Advertising
- Ethical lines
- The Collapse of Retail
- New Year’s Resolutions
- Promotion Through Influencers
- Focus and Approach…
- Five Psychological Principles To Guide Your Holiday Marketing Campaign
- UPS Adds Holiday Delivery Surcharge
- Marketing Head-Scratchers
- Trademark Disputes
- The Evolution of Black Friday
- Stereotypes and Segmentation
- Shopping On The Go
- Improved ad targeting at the expense of privacy
- The Gray World of Online Reviews
- Welcoming unwelcome innovation
- Promoting differentiation in a mature market
- The World’s Most Valuable Brands
- Smartphones top $1000 price point
- Copyrighting the banana
- Teach the 4 Ps is back!
- Brick-and-Mortar Retailers Turn to Scrambled Merchandising
- Which Brands are Getting It Right? (An Insider’s Perspective)
- “We wanted [our restaurant] to be Instagrammable”
- Essentials of Marketing – What’s Now? posts updated for Fall 17
- The Consumer-Advertiser Battle Continues
- Musicians Turn to Social Media for Promotion
- Snap Kitchen’s Healthy and Convenient Meals Gain Foothold
- Wells Fargo Case Raises Ethical Questions for Sales Managers
- EpiPen Pricing Offers Opportunity to Explore Strategy and Ethics
- What’s Now? Chapter 19 – Fargreen helps Vietnamese farmers and the planet
- What’s Now? Chapter 18 – Consumers Willing to Pay More for Products Boasting Fair Trade Logo
- What’s Now? Chapter 17 – Should Uber end its “surge pricing”?
- What’s Now? Chapter 16 – Snapchat breaks through
- What’s Now? Chapter 15 – “Most online ads suck”
- What’s Now? Chapter 14 – A head start on making a great sales force
- What’s Now? Chapter 13 – #ThisGirlCan integrated marketing communications campaign spurs UK women to exercise