Chapter 03 | Chapter 11 | Chapter 12 | Place
Amazon’s Amazing Statistics…
Scott Galloway provides a short video where he shares some crazy statistics about Amazon. For example, did you know that within 45 minutes of an…
Chapter 11
Shortage of Warehouse Space…
This short (9 minute) Planet Money podcast titled “Full (ware)house” covers some interesting trends in the warehouse space. One current situation is that in spite…
Supply Chain Woes Drive Up Prices
My students are often curious about how the pandemic has influenced marketing strategy planning. The biggest example are the supply chain problems (Chapters 10 and…
Inflation worries influence consumer behavior; how do companies respond?
Several product categories have seen costs spike during the pandemic. While supply chains get plenty of well-deserved blame, there are more reasons than that. These…
#M4BW | Chapter 01 | Chapter 09 | Chapter 10 | Chapter 11 | Chapter 12 | Chapter 19 | Place | Sustainability | Video
Seattle’s Zero-Emissions Last-Mile Delivery Hub
Earlier this month, the United Nations’ Intergovernmental Panel on Climate Change issued its latest report on the climate. It was not encouraging and clearly points…
#M4BW | Chapter 10 | Chapter 11 | Place
How Can Supply Chains Reduce Climate Change (#M4BW)
As regular readers of this blog know, the recently published 17th edition of Essentials of Marketing includes several examples each chapter of companies, brands, or…
Chapter 10 | Chapter 11 | Chapter 12 | Place
Delivering convenience and high quality meat from a vending machine
Students don’t often think about how Place and choice of distribution channel can differentiate a product or deliver value (often through convenience). And not too…
#M4BW | Chapter 03 | Chapter 11 | Chapter 12
#M4BW Amazon Commits to 100% renewable energy, 100,000 electric vans to fight climate change
Our focus on Marketing for a Better World (#M4BW) continues with a look at a recent announcement by Amazon. Amazon promises to “meet the terms…
FedEx Using Robots for Future Deliveries
The final leg of delivery to customers (referred to as the “last mile”) is often the most expensive leg of the journey. In a commoditized…