Back in March, 2023, I made a presentation on some research I have been doing with two of my colleagues at Colorado State University. The…
[But not this first paragraph]. I imagine by now most of you are at least familiar with ChatGPT. If you have not at least played…
You can now get your Pumpkin Spice Latte at Starbucks. Is this a good thing? Can’t we wait until fall for pumpkins (and Halloween)? While…
As a textbook author and marketing professor, I closely following developments in AI and their impact on education. As those of you who follow Teach…
When I survey my students’ for their favorite brand, Apple or Nike usually come out on top. Most of my students have iPhones and Apple…
I spent some time this summer trying to keep up on AI, especially as it relates to teaching marketing. I am far from an expert,…
We are going to close this school year with a topic that has generated a lot of our posts over the last year. We post…
These are some short articles on brands that may be of interest to you and your students. They offer short examples or assigned articles you…
These days some marketing campaigns include (or sometimes completely rely upon) influencers in the promotion blend. Influencers are one of the fastest growing forms of…
I try to have some sort of fun activity for my students on the last day of class. And sometimes, I like to simply get…
As the United States Congress considers legislation that may ban or force a sale of TikTok, it might be worth reflecting on the popular social…