Examples for New-Product Development
We all enjoy teaching new-product development (NPD). There is a good framework to present and there are many interesting examples. This brief post is just…
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#AI4M: What skills matter to employers now?
As AI becomes more ubiquitous, what skills now matter to employers? This is an important question for those of us teaching and for our students….
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Chapter 04 | Chapter 05 | Chapter 09 | Chapter 12 | Place | Product | Retailing | Segmentation
“Kidulting” Trend – Grown-Ups Wanting Nostalgic Fun
This Sherwood News article, “The ‘kidulting’ economy is still booming as more grown-ups yearn for playtime,” (September 24, 2025), highlights the surging success of brands…
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#AI4M: Should Brands Lend Their Mascots to AI Videos?
“OpenAI Wants Brands to Allow Their Mascots to Appear in Gen AI Videos” (The Wall Street Journal, November 4, 2025) should they? OpenAI’s new Sora…
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Artificial Intelligence | Chapter 05 | Chapter 12 | Chapter 14 | Chapter 17 | Ethics | Flip Exercise
#AI4M: Swipe, Sort, Save: The New AI-Powered Buyer Journey
There has been a lot of activity around using AI to help people shop. This space is still emerging, so it could be ripe for…
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Artificial Intelligence | Chapter 05 | Chapter 07 | Chapter 09 | Chapter 12 | Chapter 13 | Chapter 16 | Place | Product | Promotion | Retailing
#AI4M: Fast but Not Friendly? Taco Bell’s AI Drive-Thru Faces Its Human Test
Here is another brand that many of our students frequent, Taco Bell. AI offers promise for the fast-food industry, which is always looking for ways…
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Chapter 08 | Chapter 17 | Price | Product
Travel Companies Creating (and Extracting) Value
Here are a couple of articles recently published in The Wall Street Journal, that describe travel businesses creating value for customers–and charging them more in…
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#AI4M: From Barefoot to Bluetooth: How Running Shoes Are Evolving
Athletic apparel and technology resonate with many of our students. Thus, this article from the Wall Street Journal, “The Evolution of the Running Shoe and…
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#AI4M: AI Shouldn’t Replace Marketers, It Should Replace Bad Marketing
Now for a positive take on the implications of AI on marketing practice. This article, “Stop Worrying About AI Taking Your Marketing Job — and…
