ChatGPT Wrote this Blog Post…
[But not this first paragraph]. I imagine by now most of you are at least familiar with ChatGPT. If you have not at least played…
Blog
TikTok, Boom: Watch this Documentary to Learn More
Some of my marketing instructor readers may be regular users and very familiar with TikTok. Personally, I am afraid of getting addicted, so I have…
The Ripple Effects of Tesla’s Recent Price Cuts
My students generally love Tesla and Elon Musk. Some love Tesla because they appreciate that the car pollutes less than gas-powered vehicles. Others appreciate that…
Experts predict what’s next for influencers
Econsultancy publishes research and analysis on the various pieces of digital marketing, including ecommerce, social media, search engine optimization, mobile, and more. This article looks…
Chapter 13 | Chapter 15 | Chapter 16 | Video
Video Guest Speaker: Social Media Marketing in 5 Minutes
Part of my YouTube PowerPoint collection. This type of video we call a “Guest Speaker” because it features an expert talking about a topic—in this…
Chapter 13 | Chapter 15 | Chapter 16 | Video
Video: 10 Crazy Ad Campaigns
Top 10 Craziest Advertising Campaigns That Actually Worked https://youtu.be/Kk4ILxEjf_4 (10:12) There are 10 interesting and funny advertising campaigns. One or more of these might be…
#M4BW A special kind of mission statement–the purpose statement
The new 18th edition of Essentials of Marketing has added content related to the emergence of a purpose orientation. A growing number of firms are…
Chapter 04 | Chapter 07 | Chapter 13 | Chapter 15 | Chapter 16 | Video
Meltwater’s 2023 Marketing Trends Report
Keeping up with the fast-moving world of marketing is a real challenge these days. As a textbook author, I feel even more obliged to know…
Video Case Study: Pepsi Targets Quick Serve Restaurants
Part of my YouTube PowerPoint collection. This type of video we call a “Case Study” because it includes some details about a promotion. Case study:…