If you are looking to keep up on advertising around the world, you can do worse that Adland.TV. I find a lot of interesting ads…
Every February, marketing instructors get a golden opportunity: the Super Bowl. While the big game delivers drama on the field, the commercials deliver a masterclass…
AI is coming to the advertising industry. In truth, it has been part of the advertising industry for a decade or more, it is just…
With the growth of AI, it helps to read interviews with leaders. A couple of weeks ago we featured an interview with the digital manager…
There are plenty of experts out there with various opinions on the Super Bowl ads. I do not count myself among them, so I instead…
We have found that the amount of attention marketing instructors want to give to ethical issues varies widely. Everyone recognizes its importance, but instructor how…
The year 2024 demonstrated that advertising operates in an increasingly interactive and contentious space. For examples, see “10 Ads That Struck a Cultural Nerve in…
Our Chapter 15 case opener features Domino’s. The company has grown, in part, because of some great advertising over the years. This recent ad from…
These are some short articles on brands that may be of interest to you and your students. They offer short examples or assigned articles you…