With the growth of AI, it helps to read interviews with leaders. A couple of weeks ago we featured an interview with the digital manager…
There are plenty of experts out there with various opinions on the Super Bowl ads. I do not count myself among them, so I instead…
We have found that the amount of attention marketing instructors want to give to ethical issues varies widely. Everyone recognizes its importance, but instructor how…
The year 2024 demonstrated that advertising operates in an increasingly interactive and contentious space. For examples, see “10 Ads That Struck a Cultural Nerve in…
Our Chapter 15 case opener features Domino’s. The company has grown, in part, because of some great advertising over the years. This recent ad from…
These are some short articles on brands that may be of interest to you and your students. They offer short examples or assigned articles you…
I try to have some sort of fun activity for my students on the last day of class. And sometimes, I like to simply get…
For many years we have wondered whether personalized advertising (retargeting) was cool or creepy (perhaps a bit of both?). Essentials of Marketing (Chapter 19) includes…
We are here to provide you with a few post-Super Bowl thoughts. First, we have a couple of ideas for in-class activities you could use…