Whoop has spent most of its 14 years selling to what The Wall Street Journal described as an “athletic male American base.” Through August of…
Before mass production, you bought bread from a neighbor you knew. Then you bought it from a grocery chain, made by a company you had…
Sarah, a 20-year-old NYU student, was asked how much personal information she hands to her chatbot. “I think about it for a little bit and…
I have to admit, I usually try to avoid television advertising. I pay for the upgrade in order to avoid ads. The exception for me…
If you are looking to keep up on advertising around the world, you can do worse that Adland.TV. I find a lot of interesting ads…
Every February, marketing instructors get a golden opportunity: the Super Bowl. While the big game delivers drama on the field, the commercials deliver a masterclass…
AI is coming to the advertising industry. In truth, it has been part of the advertising industry for a decade or more, it is just…
With the growth of AI, it helps to read interviews with leaders. A couple of weeks ago we featured an interview with the digital manager…
There are plenty of experts out there with various opinions on the Super Bowl ads. I do not count myself among them, so I instead…