The Retro Revolution: How the VW ID. Buzz is Electrifying the Minivan Comeback
Volkswagen is bringing the minivan back with the all-electric ID. Buzz, a retro-modern vehicle paying homage to VW’s iconic microbus. The U.S. version of the…
External market environment
#M4BW | Advertising | Chapter 03 | Chapter 04 | Chapter 05 | Chapter 09 | Chapter 13 | Chapter 15 | Chapter 16 | Ethics | External market environment | New-product development | Promotion | Social media | Social responsibility
Non-Alcoholic Beverages Are Hot!
In my class and my textbook, I largely refrain from using examples from the marketing of alcoholic beverages. I do not want to appear to…
#M4BW Japanese companies use technology to create value for an aging population
Japan is concerned about how it will care for its elderly—especially those with dementia. The Japanese population is aging quicker than most of the world….
Chapter 02 | Chapter 03 | External market environment | Marketing strategy planning | Strategy planning
Focus and Approach…
I saw this cartoon and it reminded me of many meetings I was in while working in various marketing roles. As marketers we often have…
What’s Now? Chapter 3 – BMW Faces the Future of the Driverless Car
The future of the automobile industry, while still blurry, is beginning to come into focus. Experts agree that self-driving cars are the future. But will…
Consumer behavior | External market environment | New-product development | Product | Product life cycle | Video
Mercedes Benz’s driverless car prototype
The driverless car is a reality. This video might be fun to drop into a lecture on the external market environment — to stimulate a…