Morning Consult is a marketing research firm and I am on its email list. A recent email (May 6, 2026), “Our Best Intel: Google Gemini,”…
The last decade has seen companies placing much more attention on the marketing opportunities of packaging. Consequently, its prominence in Essentials of Marketing has grown….
Many of our students enjoy eating out, especially at fast food restaurants. Therefore, you can expec YouGov’s Best Bites 2026: U.S. Restaurant Brand Rankings to…
I’ve just released a free eBook, Teaching Marketing in the Age of AI, written for college instructors who are wrestling with the same questions I…
One of the features in the Essentials of Marketing Instructor’s Manual is our YouTube Video Links. These were previously called YouTube PowerPoints because each link…
The market research industry — a roughly $150 billion sector long built on surveys, focus groups, and human panels — is facing a wave of…
Every February, marketing instructors get a golden opportunity: the Super Bowl. While the big game delivers drama on the field, the commercials deliver a masterclass…
A recent article in Fast Company, “The power of experience: Uncovering which brands are winning—and why,” (October 10, 2025) called my attention to the ChangeUp…
Let’s catch up on some marketing news. As you might guess, I tend to scan a lot of news sources. I collect a lot of…