Chapter 07

Fast Food’s Value Dilemma: Losing the Core Customer in the Pricing Battle
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Fast Food’s Value Dilemma: Losing the Core Customer in the Pricing Battle

Most of our students can relate to the fast food market–and some of the pricing and value issues these businesses are facing. This article from…

Time’s Best Inventions of 2023…
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Time’s Best Inventions of 2023…

Are you searching for some fun new examples to use in class? Innovation and new products are an important outcome of good marketing. The Time…