Here is another brand that many of our students frequent, Taco Bell. AI offers promise for the fast-food industry, which is always looking for ways…
Athletic apparel and technology resonate with many of our students. Thus, this article from the Wall Street Journal, “The Evolution of the Running Shoe and…
When Gary Vaynerchuk talks about marketing, I listen. He has his critics. But I think at its core, “Gary Vee” gives pretty good, if often…
This is a short article, “How Unilever Used AI to Make Soap Go Viral,” (Wall Street Journal, July 8, 2025), but it can be used…
Earlier this week, we posted about what AI might mean for advertising. This recent Wall Street Journal article, “How the Owner of Hidden Valley Ranch…
This WSJ article offers a fascinating look at Colgate-Palmolive’s relentless pursuit of the “perfect toothbrush,” led by Eduardo Jiménez, Director of Technology. With over 239…
There are plenty of experts out there with various opinions on the Super Bowl ads. I do not count myself among them, so I instead…
Most of our students can relate to the fast food market–and some of the pricing and value issues these businesses are facing. This article from…
For many years we have wondered whether personalized advertising (retargeting) was cool or creepy (perhaps a bit of both?). Essentials of Marketing (Chapter 19) includes…