The FTC’s new statement on personalized pricing offers this example: a ride-share company that quotes you a higher fare because it knows you don’t have…
Inside a test kitchen in Omaha, Conagra executives huddled over plastic trays of microwaved eggs, potatoes and sausage, lifting packets of cheese sauce and pouring…
The Daydream app allows shoppers to use natural language to find fashion. You and your students can read about it in “AI shopping is coming…
Morning Consult is a marketing research firm and I am on its email list. A recent email (May 6, 2026), “Our Best Intel: Google Gemini,”…
The last decade has seen companies placing much more attention on the marketing opportunities of packaging. Consequently, its prominence in Essentials of Marketing has grown….
Many of our students enjoy eating out, especially at fast food restaurants. Therefore, you can expec YouGov’s Best Bites 2026: U.S. Restaurant Brand Rankings to…
I’ve just released a free eBook, Teaching Marketing in the Age of AI, written for college instructors who are wrestling with the same questions I…
One of the features in the Essentials of Marketing Instructor’s Manual is our YouTube Video Links. These were previously called YouTube PowerPoints because each link…
The market research industry — a roughly $150 billion sector long built on surveys, focus groups, and human panels — is facing a wave of…