Keeping up with the fast-moving world of marketing is a real challenge these days. As a textbook author, I feel even more obliged to know…
Fireworks are a seasonal business all over the world. But did you know when it peaks in different countries? I didn’t know this or think…
One of my favorite chapter openers is the Dunkin’ opener to Chapter 7 (Marketing Research). This case study describes a wide range of marketing research…
What did you think of the Super Bowl? No, not the game — we teach marketing, we watch the ads. I find it fun to…
Some content is delivered much better in an audio format. Take sonic branding — the creation of a sound that becomes associated with a brand….
This article highlights a new report that highlights the brands that receive the most hate on Twitter. The findings of the study might be fun…
Online music streaming service Spotify believes that it can someday become one of the advertising powerhouses. But like its rivals in the advertising business, Google…
This short article in Fast Company (February 27, 2020) describes a new business model being used by Panera, “Panera debuts $9/month unlimited coffee and tea…
The Internet of Things (IOT), which we cover in one of our What’s Next? boxes (see Chapter 8) offers some promising consumer benefits. IOT connects devices (your…