TikTok, Boom: Watch this Documentary to Learn More
Some of my marketing instructor readers may be regular users and very familiar with TikTok. Personally, I am afraid of getting addicted, so I have…
International
Product Placement is Different in South Korea
This is a longish (~18 minutes) video about product placement in South Korea. As you will see, Subway has done a particularly good job of…
Social e-commerce is huge in Asia. It’s coming to the U.S.
My kids have started talking about social e-commerce. Of course that is not the term they use, but buying via Instagram is growing fast. “Social…
#M4BW | Chapter 09 | International | Product
“Jugaad” frugal innovation for new product development (#M4BW)
This short article, “Corporate America must learn to innovate frugally to get through the coronavirus crisis,” (Fast Company, March 27, 2020) provides some great tips…
Emerging “Two-Tier Economy” Changes Product-Markets
The economic recovery in the United States has not been the same across the income spectrum. While the wealthiest 5% are doing quite well, those…
The Challenges of Online Retailing in India
While online retailing holds great promise in developing countries like India, there remain challenges. Venture capital is flowing into this market, and some big players…