AI and Advertising – It’s a “Brand New World”
I have been listening to the new Fast Company podcast “Brand New World.“ It is fascinating. I have long enjoyed the host, Jeff Beer, and…
Chapter 15
Advertising | Artificial Intelligence | Chapter 11 | Chapter 13 | Chapter 15 | Chapter 16 | Place | Promotion
The AI-Powered Future of Coca-Cola: From Personalized Ads to Smart Inventory
With the growth of AI, it helps to read interviews with leaders. A couple of weeks ago we featured an interview with the digital manager…
Loyalty Programs in 2025: What Makes Customers Keep Coming Back
Students are always looking for a good deal. I guess we all are right? This one should get their attention. Loyalty programs have become a…
Our Super Bowl 2025 Advertising Roundup
There are plenty of experts out there with various opinions on the Super Bowl ads. I do not count myself among them, so I instead…
Advertising | Chapter 01 | Chapter 02 | Chapter 05 | Chapter 13 | Chapter 15 | Chapter 16 | Chapter 19 | Ethics | Social responsibility
12 CEO-Approved Strategies for Ethical Advertising Success
We have found that the amount of attention marketing instructors want to give to ethical issues varies widely. Everyone recognizes its importance, but instructor how…
Advertising | Artificial Intelligence | Chapter 13 | Chapter 15 | Chapter 16 | Diversity equity and inclusion | Ethics | Promotion | Publicity | Video
Ads That Struck a Chord: Marketing Triumphs and Missteps of 2024
The year 2024 demonstrated that advertising operates in an increasingly interactive and contentious space. For examples, see “10 Ads That Struck a Cultural Nerve in…
Advertising | Chapter 15 | Promotion | Video
Domino’s Crazy Days Ad from France
Our Chapter 15 case opener features Domino’s. The company has grown, in part, because of some great advertising over the years. This recent ad from…
Extended seasonal promotions: Pumpkin Spice Latte and “Summerween”
You can now get your Pumpkin Spice Latte at Starbucks. Is this a good thing? Can’t we wait until fall for pumpkins (and Halloween)? While…
Advertising | Chapter 08 | Chapter 10 | Chapter 12 | Chapter 13 | Chapter 15 | Chapter 16 | Chapter 17 | Place | Promotion | Retailing
A few interesting examples on Spotify, Google, and restaurant chains
These are some short articles on brands that may be of interest to you and your students. They offer short examples or assigned articles you…