Experts predict what’s next for influencers
Econsultancy publishes research and analysis on the various pieces of digital marketing, including ecommerce, social media, search engine optimization, mobile, and more. This article looks…
Chapter 15
Chapter 13 | Chapter 15 | Chapter 16 | Video
Video Guest Speaker: Social Media Marketing in 5 Minutes
Part of my YouTube PowerPoint collection. This type of video we call a “Guest Speaker” because it features an expert talking about a topic—in this…
Chapter 13 | Chapter 15 | Chapter 16 | Video
Video: 10 Crazy Ad Campaigns
Top 10 Craziest Advertising Campaigns That Actually Worked https://youtu.be/Kk4ILxEjf_4 (10:12) There are 10 interesting and funny advertising campaigns. One or more of these might be…
Chapter 04 | Chapter 07 | Chapter 13 | Chapter 15 | Chapter 16 | Video
Meltwater’s 2023 Marketing Trends Report
Keeping up with the fast-moving world of marketing is a real challenge these days. As a textbook author, I feel even more obliged to know…
Big name celebrities getting sued over Crypto
November and December of 2022 might be a turning point for cryptocurrency and closely related NFTs (the latter getting some play in the forthcoming eighteenth…
The 5 Best (and one worst) Ads of 2022
Fast Company’s Jeff Beer regularly talks advertising on the magazine’s YouTube channel. I enjoy Jeff’s takes and was anxious see what he thought were the…
Dunkin’ Update
One of my favorite chapter openers is the Dunkin’ opener to Chapter 7 (Marketing Research). This case study describes a wide range of marketing research…
Product Placement is Different in South Korea
This is a longish (~18 minutes) video about product placement in South Korea. As you will see, Subway has done a particularly good job of…
#M4BW | Chapter 15 | Chapter 16 | Promotion | Sustainability
What is regenerative marketing? (#M4BW)
Purpose-driven firms strive toward Marketing for a Better World (#M4BW). One company that is ahead of the pack is Tazo. Tazo makes tea and is…