Advertising | Chapter 15 | Promotion | Video
Domino’s Crazy Days Ad from France
Our Chapter 15 case opener features Domino’s. The company has grown, in part, because of some great advertising over the years. This recent ad from…
Chapter 15
Extended seasonal promotions: Pumpkin Spice Latte and “Summerween”
You can now get your Pumpkin Spice Latte at Starbucks. Is this a good thing? Can’t we wait until fall for pumpkins (and Halloween)? While…
Advertising | Chapter 08 | Chapter 10 | Chapter 12 | Chapter 13 | Chapter 15 | Chapter 16 | Chapter 17 | Place | Promotion | Retailing
A few interesting examples on Spotify, Google, and restaurant chains
These are some short articles on brands that may be of interest to you and your students. They offer short examples or assigned articles you…
Advertising | Chapter 13 | Chapter 15 | Promotion | TV Commercial | Video
Some fun advertising to show on the last day of class (or maybe any time)
I try to have some sort of fun activity for my students on the last day of class. And sometimes, I like to simply get…
Some examples of TikTok and marketing
As the United States Congress considers legislation that may ban or force a sale of TikTok, it might be worth reflecting on the popular social…
Chapter 03 | Chapter 04 | Chapter 05 | Chapter 13 | Chapter 15 | Chapter 16 | Consumer behavior | Demographics | Promotion | Social media
What communications close the sale?
In our “Personalized Marketing…” post from a few days ago I referenced the 2024 Global Trends Index from Marigold. This paper reports findings from a…
Advertising | Chapter 07 | Chapter 13 | Chapter 15 | Chapter 16 | Chapter 19 | Ethics | Promotion
Personalized Marketing: Cool or Creepy?
For many years we have wondered whether personalized advertising (retargeting) was cool or creepy (perhaps a bit of both?). Essentials of Marketing (Chapter 19) includes…
Advertising | Chapter 04 | Chapter 13 | Chapter 15 | Chapter 16 | Consumer behavior | Integrated marketing communications | Promotion | Social media | TV Commercial | Video
Post-Super Bowl Advertising Analysis
We are here to provide you with a few post-Super Bowl thoughts. First, we have a couple of ideas for in-class activities you could use…
#M4BW | Advertising | Chapter 03 | Chapter 04 | Chapter 05 | Chapter 09 | Chapter 13 | Chapter 15 | Chapter 16 | Ethics | External market environment | New-product development | Promotion | Social media | Social responsibility
Non-Alcoholic Beverages Are Hot!
In my class and my textbook, I largely refrain from using examples from the marketing of alcoholic beverages. I do not want to appear to…