Advertising | Chapter 15 | Promotion | TV Commercial | Video
Democratizing Television Advertising
I have to admit, I usually try to avoid television advertising. I pay for the upgrade in order to avoid ads. The exception for me…
Chapter 15
- #M4BW | Chapter 01 | Chapter 05 | Chapter 12 | Chapter 13 | Chapter 15 | Promotion | Social media | Video
Essentials of Marketing YouTube Links
One of the features in the Essentials of Marketing Instructor’s Manual is our YouTube Video Links. These were previously called YouTube PowerPoints because each link…
- Advertising | Chapter 08 | Chapter 09 | Chapter 13 | Chapter 15 | Product | Promotion | Video
A Couple of Fun Ads
If you are looking to keep up on advertising around the world, you can do worse that Adland.TV. I find a lot of interesting ads…
- Chapter 13 | Chapter 15 | Promotion | Video
A Quick Super Bowl Ad Follow Up
Regular readers know that I enjoy the Marketoonist. This morning’s email, perhaps unsurprisingly, had to do with the Super Bowl. The cartoon is funny and…
- Advertising | Chapter 04 | Chapter 05 | Chapter 07 | Chapter 15 | In-Class Activity | Market research | Promotion | Segmentation | Video | Word-of-mouth
Touchdowns and Target Markets: Teaching with Super Bowl Ads
Every February, marketing instructors get a golden opportunity: the Super Bowl. While the big game delivers drama on the field, the commercials deliver a masterclass…
- Artificial Intelligence | Chapter 01 | Chapter 02 | Chapter 03 | Chapter 04 | Chapter 05 | Chapter 07 | Chapter 08 | Chapter 13 | Chapter 15 | Chapter 16 | Chapter 17 | Chapter 18 | Ethics | External market environment | Integrated marketing communications | Positioning | Price | Product | Social responsibility | Strategy planning | Video
Marketing News Catch-Up
Let’s catch up on some marketing news. As you might guess, I tend to scan a lot of news sources. I collect a lot of…
- Chapter 10 | Chapter 12 | Chapter 13 | Chapter 14 | Chapter 15 | Chapter 16 | In-Class Activity | Place | Promotion
Direct to Patient: How Pharma is Rewriting the Marketing Channel
We know that direct-to-consumer (DTC) distribution remains popular. The 18th edition of Essentials of Marketing expanded coverage of the topic, and the forthcoming 2026 release…
- Artificial Intelligence | Chapter 03 | Chapter 13 | Chapter 15 | Chapter 16 | In-Class Activity | Promotion | Video
#AI4M: Should Brands Lend Their Mascots to AI Videos?
“OpenAI Wants Brands to Allow Their Mascots to Appear in Gen AI Videos” (The Wall Street Journal, November 4, 2025) should they? OpenAI’s new Sora…
- #M4BW | Chapter 01 | Chapter 09 | Chapter 15 | Chapter 19 | Ethics | In-Class Activity | Social responsibility
A Case History of Good and Bad Marketing
What is good marketing? Good marketing connects what people need or value with what a company has to offer. It has a customer focus and…
