Too Many Jeans: A TED-Ed Lesson on Persuasion for Your Promotion Chapters
Many of our students arrive believing that persuasion is a polite word for manipulation. I see it differently, and this short TED-Ed video offers an…
Chapter 15
- Advertising | Chapter 04 | Chapter 15 | Chapter 16 | Competition | In-Class Activity | Integrated marketing communications | Positioning | Promotion | Publicity
Whoop Seeks More Women Customers
Whoop has spent most of its 14 years selling to what The Wall Street Journal described as an “athletic male American base.” Through August of…
- Advertising | Artificial Intelligence | Chapter 03 | Chapter 05 | Chapter 15 | Demographics | Ethics | External market environment | In-Class Activity | Social media | Uncategorized
#AI4M: Gen Z Tells Chatbots Everything and Likes AI Less Than a Year Ago
Sarah, a 20-year-old NYU student, was asked how much personal information she hands to her chatbot. “I think about it for a little bit and…
- Advertising | Chapter 15 | Promotion | TV Commercial | Video
Democratizing Television Advertising
I have to admit, I usually try to avoid television advertising. I pay for the upgrade in order to avoid ads. The exception for me…
- #M4BW | Chapter 01 | Chapter 05 | Chapter 12 | Chapter 13 | Chapter 15 | Promotion | Social media | Video
Essentials of Marketing YouTube Links
One of the features in the Essentials of Marketing Instructor’s Manual is our YouTube Video Links. These were previously called YouTube PowerPoints because each link…
- Advertising | Chapter 08 | Chapter 09 | Chapter 13 | Chapter 15 | Product | Promotion | Video
A Couple of Fun Ads
If you are looking to keep up on advertising around the world, you can do worse that Adland.TV. I find a lot of interesting ads…
- Chapter 13 | Chapter 15 | Promotion | Video
A Quick Super Bowl Ad Follow Up
Regular readers know that I enjoy the Marketoonist. This morning’s email, perhaps unsurprisingly, had to do with the Super Bowl. The cartoon is funny and…
- Advertising | Chapter 04 | Chapter 05 | Chapter 07 | Chapter 15 | In-Class Activity | Market research | Promotion | Segmentation | Video | Word-of-mouth
Touchdowns and Target Markets: Teaching with Super Bowl Ads
Every February, marketing instructors get a golden opportunity: the Super Bowl. While the big game delivers drama on the field, the commercials deliver a masterclass…
- Artificial Intelligence | Chapter 01 | Chapter 02 | Chapter 03 | Chapter 04 | Chapter 05 | Chapter 07 | Chapter 08 | Chapter 13 | Chapter 15 | Chapter 16 | Chapter 17 | Chapter 18 | Ethics | External market environment | Integrated marketing communications | Positioning | Price | Product | Social responsibility | Strategy planning | Video
Marketing News Catch-Up
Let’s catch up on some marketing news. As you might guess, I tend to scan a lot of news sources. I collect a lot of…
