Volkswagen to celebrate transition to e-vehicles, change company name to Voltswagen…
April Fools! While Volkswagen plans for at least 60 percent of its sales in Europe to be hybrid or EV by 2030, they are not…
Publicity
Advertising | Chapter 15 | Chapter 16 | Chapter 19 | Ethics | Promotion | Publicity | Uncategorized
IHOP Publicity Stunt
Over the summer one of the most talked about marketing campaigns was the IHOb campaign. The International House of Pancakes announced they were changing from…
Promotion Through Influencers
While many promotional strategies are ageless, to be most effective you need to know how to fine-tune your strategy for your target market. If you’re…
Chapter 13 | Chapter 16 | Chapter 19 | Ethics | Promotion | Publicity
The Gray World of Online Reviews
The internet has given consumers incredible power when it comes to evaluating and purchasing products. No longer do you have to visit multiple stores to…
Chapter 01 | Chapter 05 | Chapter 08 | Chapter 09 | Chapter 13 | Chapter 16 | Chapter 17 | New-product development | Product | Promotion | Publicity | Social media
“We wanted [our restaurant] to be Instagrammable”
Most industries report a decline in the effectiveness of advertising as a means to tell customers about their product. As we note in chapter 16,…
The Consumer-Advertiser Battle Continues
Marketing managers have to acknowledge, most consumers are looking for ways to avoid advertising. While there is more advertising these days, there are many more…
Advertising | Chapter 13 | Integrated marketing communications | Promotion | Publicity | Social media | What's Now?
What’s Now? Chapter 13 – #ThisGirlCan integrated marketing communications campaign spurs UK women to exercise
While UK women participate in sports to a lesser degree than men, research shows that more women want to be active. So why aren’t they? This…
Caterpillar Uses Viral Video in “Built for It” Campaign
Many of the most creative campaigns are for consumer brands — so I really enjoy seeing a B2B brand do something creative. Caterpillar (the high…