Chapter 17 | Chapter 18 | Ethics | Price
Three Articles on Price
This post is for when you are about to cover Price in your class. It is three interesting, contemporary examples you could add to class….
Chapter 18
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Chapter 08 | Chapter 09 | Chapter 17 | Chapter 18 | Price | Product
Perfect Price Points: How Brands Like PepsiCo and Estée Lauder Are Rewriting Value
This short but informative WSJ article highlights how brands across industries—from cosmetics to snacks to household goods—are rethinking their pricing strategies in response to falling…
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Which brands do consumers see delivering high value?
Depending on how deep you want to dive, today’s post has a lot on customer value, which is certainly a core principle of marketing. The…
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A few unusual pricing examples
Here are a couple of new (or upcoming) pricing examples you can integrate into your next lectures on Price (see Chapters 17 and 18). Students…
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Chapter 03 | Chapter 10 | Chapter 11 | Chapter 17 | Chapter 18 | Legal | Price
Blog Post: FDA’s Approval for Drug Imports from Canada – A Game Changer?
The U.S. Food and Drug Administration (FDA) has authorized Florida to import medications from Canada, marking a significant policy shift in the United States. This…
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Time’s Best Inventions of 2023…
Are you searching for some fun new examples to use in class? Innovation and new products are an important outcome of good marketing. The Time…
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Chapter 05 | Chapter 08 | Chapter 17 | Chapter 18 | Price
What is going on with tipping these days?
Have you been asked to tip in new situations? How do you handle it? I couldn’t believe it when the fast food restaurant asked for…
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Chapter 05 | Chapter 17 | Chapter 18 | Consumer behavior | Ethics | Price
Impact of the Netflix Crackdown on Password Sharing
As you, and probably most of your students know, a few months ago, Netflix announced it would crackdown on the common practice of password-sharing. The…
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Brands That Never Raise Prices
In today’s inflationary economy, there are lots of stories about companies raising prices. Yet today, there are a few brands that vow to hold prices…
