As you, and probably most of your students know, a few months ago, Netflix announced it would crackdown on the common practice of password-sharing. The…
In today’s inflationary economy, there are lots of stories about companies raising prices. Yet today, there are a few brands that vow to hold prices…
How many subscription services do you have? And how much do you spend on them in total each month? C+R Research asked these questions to…
Here at Teach the 4 Ps we find subscription pricing for traditional products to be unusual—but apparently growing in popularity. We have previously posted on…
I love creative marketing ideas — and especially creative pricing approaches. In recent years we have seen subscription models take off. Companies like them because…
My students are often curious about how the pandemic has influenced marketing strategy planning. The biggest example are the supply chain problems (Chapters 10 and…
Credit cards have long been an easy way for consumer to “buy now pay later.” But not everyone could qualify for a credit card and…
Several product categories have seen costs spike during the pandemic. While supply chains get plenty of well-deserved blame, there are more reasons than that. These…
Occasionally brands allow customers to pay what they can or what they think is appropriate. You can learn more about the psychology of “pay what you…