Ever-Increasing Airline Fees
Jet Blue and United Airlines recently raised their checked baggage fees from $25 to $30 for the first bag checked (see this article to read…
Chapter 18
Wendy’s Salad Giveaway
Wendy’s and McDonald’s are once again competing for customers. The most recent efforts have centered around luring customers into installing their mobile apps. Wendy’s has…
What’s Now? Chapter 18 – Consumers Willing to Pay More for Products Boasting Fair Trade Logo
A research study at the Universität Bonn (Germany) found that consumers are willing to pay more for products that include the Fair Trade logo (see…