Supply Chain Woes Drive Up Prices
My students are often curious about how the pandemic has influenced marketing strategy planning. The biggest example are the supply chain problems (Chapters 10 and…
Chapter 18
Buy Now Pay Later Gets Easier!
Credit cards have long been an easy way for consumer to “buy now pay later.” But not everyone could qualify for a credit card and…
Inflation worries influence consumer behavior; how do companies respond?
Several product categories have seen costs spike during the pandemic. While supply chains get plenty of well-deserved blame, there are more reasons than that. These…
#M4BW | Chapter 17 | Chapter 18 | Price
Dutch Florist Gives People a Choice About What to Pay…(#M4BW)
Occasionally brands allow customers to pay what they can or what they think is appropriate. You can learn more about the psychology of “pay what you…
Chapter 12 | Chapter 16 | Chapter 17 | Chapter 18 | Ethics | Place | Price | Promotion | Retailing
Mattress firms creating value (?) with financing deals…
The mattress industry is a pretty crazy (check out “The Great Mattress Conspiracy: Why Are There So Many Mattress Stores?” on Endless Thread, podcast and…
Ever-Increasing Airline Fees
Jet Blue and United Airlines recently raised their checked baggage fees from $25 to $30 for the first bag checked (see this article to read…
Wendy’s Salad Giveaway
Wendy’s and McDonald’s are once again competing for customers. The most recent efforts have centered around luring customers into installing their mobile apps. Wendy’s has…
What’s Now? Chapter 18 – Consumers Willing to Pay More for Products Boasting Fair Trade Logo
A research study at the Universität Bonn (Germany) found that consumers are willing to pay more for products that include the Fair Trade logo (see…