Why are grocery prices so high? The Daily, the New York Times podcast, spent 40 minutes inside a grocery store answering that question (“Why Are…
Price can feel like a dry topic, especially when it comes to determining the best price. But price has so many interesting angles, we just…
I’ve just released a free eBook, Teaching Marketing in the Age of AI, written for college instructors who are wrestling with the same questions I…
One of the features in the Essentials of Marketing Instructor’s Manual is our YouTube Video Links. These were previously called YouTube PowerPoints because each link…
Over 25 years ago, B. Joseph Pine II and James Gilmore made business leaders think differently with their book The Experience Economy. The insights from…
This article from the BBC, “How UK plush toy Jellycat conquered China” (January 3, 2026) is worth a little playing around. When I first discovered…
Let’s catch up on some marketing news. As you might guess, I tend to scan a lot of news sources. I collect a lot of…
Here are a couple of articles recently published in The Wall Street Journal, that describe travel businesses creating value for customers–and charging them more in…
This post is for when you are about to cover Price in your class. It is three interesting, contemporary examples you could add to class….