This short but informative WSJ article highlights how brands across industries—from cosmetics to snacks to household goods—are rethinking their pricing strategies in response to falling…
With tariffs in the news–and on-again, off-again application, it seemed like it might be a good time to address this topic in class. Of course,…
Inflation remain stubborn. It is a topic our students understand (in a way that previous generations perhaps did not). This article at Sherwood News “Grocery…
Most of our students can relate to the fast food market–and some of the pricing and value issues these businesses are facing. This article from…
The Hermès Birkin and Walmart Wirkin offer contrasting case studies on luxury branding and consumer accessibility. While Hermès employs scarcity and exclusivity to position the…
Depending on how deep you want to dive, today’s post has a lot on customer value, which is certainly a core principle of marketing. The…
This article (originally posted at Fast Company) describes the ongoing challenge fast-food brands face as inflation drives menu prices higher, sparking a consumer pushback. Iconic…
This short article on dynamic pricing provides some good examples you can use in class (see also this blog post, this article and this article)….
As a textbook author and marketing professor, I closely following developments in AI and their impact on education. As those of you who follow Teach…