As you, and probably most of your students know, a few months ago, Netflix announced it would crackdown on the common practice of password-sharing. The…
My students generally love Tesla and Elon Musk. Some love Tesla because they appreciate that the car pollutes less than gas-powered vehicles. Others appreciate that…
How many subscription services do you have? And how much do you spend on them in total each month? C+R Research asked these questions to…
Occasionally brands allow customers to pay what they can or what they think is appropriate. You can learn more about the psychology of “pay what you…
This short article in Fast Company (February 27, 2020) describes a new business model being used by Panera, “Panera debuts $9/month unlimited coffee and tea…
The Nike Adventure Club is an interesting new sales approach from the leader in athletic footwear. The target market is parents, who would pay a…
The mattress industry is a pretty crazy (check out “The Great Mattress Conspiracy: Why Are There So Many Mattress Stores?” on Endless Thread, podcast and…
USA Today article, “Gas prices head up when they usually head down in winter“, talks about a nationwide increase in gas prices during a period…
Smartphones revolutionized the world and it wasn’t long after the first smartphone was released that everyone wanted one of their own. For years, smartphone manufacturers…