In our textbook, we stay away from references and images of alcohol. We know that some instructors prefer not to expose their students to any…
ChatGPT and other large language models are powerful tools that could be used to accelerate, supplement, or destroy education — perhaps depending on who you…
Starting with Steve Jobs, Apple has always been masterful at telling stories to position its brands. In recent years Apple has sought to position its…
Before seeing this CNN article, “Forget the influencers. Here come the ‘deinfluencers’” (June 11, 2023), I was unfamiliar with “deinfluencers.” Apparently this is a growing…
The new 18th edition of Essentials of Marketing has added content related to the emergence of a purpose orientation. A growing number of firms are…
[But not this first paragraph]. I imagine by now most of you are at least familiar with ChatGPT. If you have not at least played…
In today’s inflationary economy, there are lots of stories about companies raising prices. Yet today, there are a few brands that vow to hold prices…
Part of my YouTube PowerPoint collection. This type of video we call a “Case Study” because it includes some details about a promotion. Lil Sugar…
Toxic Influence: A Dove Film – Dove Self-Esteem Project https://youtu.be/sF3iRZtkyAQ (3:48). Good tie-ins with Chapters 1 (#M4BW), 3 (mission statement), 4 (positioning) and C19 (#M4BW)….