Some examples of TikTok and marketing
As the United States Congress considers legislation that may ban or force a sale of TikTok, it might be worth reflecting on the popular social…
Chapter 03
Chapter 03 | Chapter 04 | Chapter 05 | Chapter 13 | Chapter 15 | Chapter 16 | Consumer behavior | Demographics | Promotion | Social media
What communications close the sale?
In our “Personalized Marketing…” post from a few days ago I referenced the 2024 Global Trends Index from Marigold. This paper reports findings from a…
Chapter 03 | Chapter 12 | Competition | Legal | Place | Retailing
Retailing Update…
Besides Promotion and of course social media, I might argue that retail has seen the most dramatic changes. And that change continues to come. First…
#M4BW | Advertising | Chapter 03 | Chapter 04 | Chapter 05 | Chapter 09 | Chapter 13 | Chapter 15 | Chapter 16 | Ethics | External market environment | New-product development | Promotion | Social media | Social responsibility
Non-Alcoholic Beverages Are Hot!
In my class and my textbook, I largely refrain from using examples from the marketing of alcoholic beverages. I do not want to appear to…
Chapter 03 | Chapter 10 | Chapter 11 | Chapter 17 | Chapter 18 | Legal | Price
Blog Post: FDA’s Approval for Drug Imports from Canada – A Game Changer?
The U.S. Food and Drug Administration (FDA) has authorized Florida to import medications from Canada, marking a significant policy shift in the United States. This…
Educate Yourself on Gen Z
Marketing intelligence and research agencies often conduct research and prepare reports on industries or customer segments. Sometimes they post a teaser with little useful information,…
#M4BW | Advertising | Artificial Intelligence | B2B | Chapter 01 | Chapter 02 | Chapter 03 | Chapter 04 | Chapter 05 | Chapter 06 | Chapter 07 | Chapter 08 | Chapter 09 | Chapter 10 | Chapter 12 | Chapter 13 | Chapter 14 | Chapter 15 | Chapter 16 | Chapter 17 | Chapter 18 | Chapter 19 | Consumer behavior | New-product development | Positioning | Price | Product | Promotion | Publicity | Social media | Social responsibility | Sustainability
Time’s Best Inventions of 2023…
Are you searching for some fun new examples to use in class? Innovation and new products are an important outcome of good marketing. The Time…
Advertising | Chapter 02 | Chapter 03 | Chapter 04 | Chapter 05 | Chapter 08 | Chapter 12 | Chapter 15 | Chapter 19 | Competition | Consumer behavior | Diversity equity and inclusion | Legal | Positioning | Promotion | Segmentation | Video
How Modelo became the best-selling beer in the United States
In our textbook, we stay away from references and images of alcohol. We know that some instructors prefer not to expose their students to any…
What are you telling your students about how they can use ChatGPT in your class?
ChatGPT and other large language models are powerful tools that could be used to accelerate, supplement, or destroy education — perhaps depending on who you…