Too Many Jeans: A TED-Ed Lesson on Persuasion for Your Promotion Chapters
Many of our students arrive believing that persuasion is a polite word for manipulation. I see it differently, and this short TED-Ed video offers an…
Promotion
- Advertising | Chapter 04 | Chapter 15 | Chapter 16 | Competition | In-Class Activity | Integrated marketing communications | Positioning | Promotion | Publicity
Whoop Seeks More Women Customers
Whoop has spent most of its 14 years selling to what The Wall Street Journal described as an “athletic male American base.” Through August of…
- Advertising | Artificial Intelligence | Chapter 08 | Chapter 13 | Integrated marketing communications | Product | Promotion | Video
Trust at Scale: Wharton’s Patti Williams on Why Brands Exist
Before mass production, you bought bread from a neighbor you knew. Then you bought it from a grocery chain, made by a company you had…
- Chapter 05 | Chapter 08 | Chapter 16 | Consumer behavior | Product | Promotion | Publicity | Social media | Viral campaign
Rituals, Not Reach: How STEPPS Explain Guinness’s Comeback
Note: I normally avoid posting about alcohol brands. Our textbook uses few (if any) alcohol examples or images. That said, I know many instructors are…
- Artificial Intelligence | Chapter 05 | Chapter 07 | Chapter 09 | Chapter 12 | Chapter 16 | Consumer behavior | In-Class Activity | New-product development | Promotion | Publicity
#AI4M: AI Shopping Agents Move From Apps to Storefronts
The Daydream app allows shoppers to use natural language to find fashion. You and your students can read about it in “AI shopping is coming…
- Chapter 04 | Chapter 08 | Chapter 16 | Product | Promotion
Play-Doh Grows Up (Again) — A Segmentation Case Study
Hasbro is taking another run at adult Play-Doh, and this time it’s betting on flowers instead of lattes (see “Hasbro’s ‘Aging Up’ Strategy Continues With…
- Chapter 04 | Chapter 07 | Chapter 08 | Chapter 13 | In-Class Activity | Positioning | Product | Promotion
Beyond the Wrapper: Packaging as Protection, Promotion, and Product Enhancement
The last decade has seen companies placing much more attention on the marketing opportunities of packaging. Consequently, its prominence in Essentials of Marketing has grown….
- Chapter 04 | Chapter 05 | Chapter 07 | Chapter 08 | Chapter 12 | Chapter 13 | Chapter 16 | In-Class Activity | Market research | Positioning | Product | Promotion | Uncategorized
Fast Food, Casual Dining, and Specialty Brands: A Classroom Example of Secondary Data
Many of our students enjoy eating out, especially at fast food restaurants. Therefore, you can expec YouGov’s Best Bites 2026: U.S. Restaurant Brand Rankings to…
- Artificial Intelligence | Chapter 01 | Chapter 05 | Chapter 06 | Chapter 07 | Chapter 10 | Chapter 16 | Chapter 18 | Chapter 19 | Consumer behavior | Flip Exercise | In-Class Activity | Market research | Place | Price | Promotion | Tips for Teaching | Tips for Technology
#AI4M: Free eBook — Teaching Marketing in the Age of AI
I’ve just released a free eBook, Teaching Marketing in the Age of AI, written for college instructors who are wrestling with the same questions I…
