AI and Advertising – It’s a “Brand New World”
I have been listening to the new Fast Company podcast “Brand New World.“ It is fascinating. I have long enjoyed the host, Jeff Beer, and…
Promotion
Artificial Intelligence | B2B | Chapter 03 | Chapter 06 | Chapter 12 | Chapter 16 | Place | Promotion
B2B Marketing in 2025: What the Latest Data Tells Us
Right now I am revising Essentials of Marketing. During that process, I run across a lot of articles like “The 39 Crucial B2B Marketing Statistics…
Advertising | Artificial Intelligence | Chapter 11 | Chapter 13 | Chapter 15 | Chapter 16 | Place | Promotion
The AI-Powered Future of Coca-Cola: From Personalized Ads to Smart Inventory
With the growth of AI, it helps to read interviews with leaders. A couple of weeks ago we featured an interview with the digital manager…
Loyalty Programs in 2025: What Makes Customers Keep Coming Back
Students are always looking for a good deal. I guess we all are right? This one should get their attention. Loyalty programs have become a…
Our Super Bowl 2025 Advertising Roundup
There are plenty of experts out there with various opinions on the Super Bowl ads. I do not count myself among them, so I instead…
Chapter 01 | Chapter 04 | Chapter 05 | Chapter 08 | Chapter 10 | Chapter 12 | Chapter 16 | Place | Positioning | Price | Product | Promotion | Publicity | Retailing | Social media
Luxury in the Age of Accessibility: Lessons on Modern Marketing from Birkin and Wirkin
The Hermès Birkin and Walmart Wirkin offer contrasting case studies on luxury branding and consumer accessibility. While Hermès employs scarcity and exclusivity to position the…
Advertising | Artificial Intelligence | Chapter 13 | Chapter 15 | Chapter 16 | Diversity equity and inclusion | Ethics | Promotion | Publicity | Video
Ads That Struck a Chord: Marketing Triumphs and Missteps of 2024
The year 2024 demonstrated that advertising operates in an increasingly interactive and contentious space. For examples, see “10 Ads That Struck a Cultural Nerve in…
Social Media Update — TikTok and Reddit
Our coverage of social media in Chapter 16 includes descriptions of how the major social media platforms work and their strategies. We include a lot…
Chapter 03 | Chapter 05 | Chapter 13 | Chapter 17 | Consumer behavior | Positioning | Price | Promotion
Inflation’s Bite: What Rising Fast-Food Prices Teach Us About Consumer Perceptions and Behavior
This article (originally posted at Fast Company) describes the ongoing challenge fast-food brands face as inflation drives menu prices higher, sparking a consumer pushback. Iconic…