AI in Marketing Education: Navigating the New Landscape
As a textbook author and marketing professor, I closely following developments in AI and their impact on education. As those of you who follow Teach…
As a textbook author and marketing professor, I closely following developments in AI and their impact on education. As those of you who follow Teach…
These are some short articles on brands that may be of interest to you and your students. They offer short examples or assigned articles you…
These days some marketing campaigns include (or sometimes completely rely upon) influencers in the promotion blend. Influencers are one of the fastest growing forms of…
I try to have some sort of fun activity for my students on the last day of class. And sometimes, I like to simply get…
As the United States Congress considers legislation that may ban or force a sale of TikTok, it might be worth reflecting on the popular social…
In our “Personalized Marketing…” post from a few days ago I referenced the 2024 Global Trends Index from Marigold. This paper reports findings from a…
For many years we have wondered whether personalized advertising (retargeting) was cool or creepy (perhaps a bit of both?). Essentials of Marketing (Chapter 19) includes…
We are here to provide you with a few post-Super Bowl thoughts. First, we have a couple of ideas for in-class activities you could use…
In my class and my textbook, I largely refrain from using examples from the marketing of alcoholic beverages. I do not want to appear to…