Should I lower the reading level of this post?
Overview It turns out that a website’s reading level (typically measured by school grade level) may be related to visitor behavior. This post, “Why Are Some…
Promotion
Caterpillar Uses Viral Video in “Built for It” Campaign
Many of the most creative campaigns are for consumer brands — so I really enjoy seeing a B2B brand do something creative. Caterpillar (the high…
Creative Campaign Helps Financial Services Company Gain Awareness
We don’t usually think about insurance and reinsurance markets — but risk management is an important behind the scenes, B2B business. Seeking to increase brand…
IKEA Tells Fun Story – Demonstrates the “Joy of Storage”
Hey it is storage — cabinets, armoirs, chests of drawers — how can you make that appealing. IKEA tries (and I believe succeeds) in this…
Oops! “The 13 Biggest Brand Fails of 2014”
They say we learn the most from failure. If that is the case, then this list “The 13 Biggest Brand Fails of 2014” (Adweek, December…
Research on Job Search Shows – Who You Know Counts
This article should not be a surprise to marketing instructors — but many of our students don’t realize the importance of networks. We teach about…
“Boring” Brands Use Humor to Gain Attention and Relevance
This article on the Hubspot blog, “7 Boring Big Brands that Used Humor to Amp Up Their Marketing” (December 30, 2014) provides some great examples. From…
Adweek Picks the 10 Best Ads of 2014
It is the time of year when many publications are picking their “Best of” lists. Adweek offers a range of different video ads — almost all…