The question in this headline is an important one for marketing managers. Many companies like the “pass-along” strategy where customers share content with other customers….
Overview It turns out that a website’s reading level (typically measured by school grade level) may be related to visitor behavior. This post, “Why Are Some…
Many of the most creative campaigns are for consumer brands — so I really enjoy seeing a B2B brand do something creative. Caterpillar (the high…
We don’t usually think about insurance and reinsurance markets — but risk management is an important behind the scenes, B2B business. Seeking to increase brand…
Hey it is storage — cabinets, armoirs, chests of drawers — how can you make that appealing. IKEA tries (and I believe succeeds) in this…
They say we learn the most from failure. If that is the case, then this list “The 13 Biggest Brand Fails of 2014” (Adweek, December…
This article should not be a surprise to marketing instructors — but many of our students don’t realize the importance of networks. We teach about…
This article on the Hubspot blog, “7 Boring Big Brands that Used Humor to Amp Up Their Marketing” (December 30, 2014) provides some great examples. From…