I’ve just released a free eBook, Teaching Marketing in the Age of AI, written for college instructors who are wrestling with the same questions I…
A couple of weeks ago, I presented a webinar for McGraw-Hill titled “Teaching Marketing in the Age of AI: Simple Ways to Build Critical Thinkers.”…
There has been a lot of activity around using AI to help people shop. This space is still emerging, so it could be ripe for…
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*Note: In the forthcoming 2026 release of Essentials of Marketing, we highlight content showing how AI is used in marketing with “#AI4M” (AI for marketing)….
Let’s kick off the new year right — and resolve to add more active learning to your classroom. I recently received an email from Harvard…
We are pleased to unveil a new feature with this edition of Essentials of Marketing. One of the challenges we face with writing a marketing textbook…
The question in this headline is an important one for marketing managers. Many companies like the “pass-along” strategy where customers share content with other customers….