New Year’s Resolution: More active learning in the college classroom
Let’s kick off the new year right — and resolve to add more active learning to your classroom. I recently received an email from Harvard…
Flip Exercise
“What’s Now?” It’s one of the new features in Essentials of Marketing 15e
We are pleased to unveil a new feature with this edition of Essentials of Marketing. One of the challenges we face with writing a marketing textbook…
Advertising | Flip Exercise | Integrated marketing communications | Promotion | Social media | Viral campaign
Why do people share certain online videos?
The question in this headline is an important one for marketing managers. Many companies like the “pass-along” strategy where customers share content with other customers….