Black Crocs shoes with Jibbitz charm decorations.
*Note: In the forthcoming 2026 release of Essentials of Marketing, we highlight content showing how AI is used in marketing with “#AI4M” (AI for marketing)….
Let’s kick off the new year right — and resolve to add more active learning to your classroom. I recently received an email from Harvard…
We are pleased to unveil a new feature with this edition of Essentials of Marketing. One of the challenges we face with writing a marketing textbook…
The question in this headline is an important one for marketing managers. Many companies like the “pass-along” strategy where customers share content with other customers….