Teach the 4 Ps
For instructors of marketing
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What are you telling your students about how they can use ChatGPT in your class?
ChatGPT and other large language models are powerful tools that could be used to accelerate, supplement, or destroy education — perhaps depending on who you…
Webinar: Purpose Orientation and Marketing Strategy
Back in March, 2023, I made a presentation on some research I have been doing with two of my colleagues at Colorado State University. The…
Purpose-Oriented Campaigns See Pushback
We open our textbook with the Nike-Colin Kaepernick case study. The case study shows how Nike’s support of Kaepernick (in spite the quarterback’s controversial position…
