Burberry Open Spaces Film https://youtu.be/iCbfq_-cd-g (2:24). Pure unadulterated fun – I guess that is the positioning (Chapter 4 and maybe Chapter 13 – promotion objectives) that Burberry is seeking here.
YouTube description: “A pioneering spirit has been part of Burberry since the beginning, with our founder Thomas Burberry inventing our signature fabric gabardine to help people embrace the outdoors and explore new spaces and places. Today, we continue this journey with a film that blurs the lines between reality and fantasy. The cast bound weightlessly through fields, defying gravity as they take flight – challenging convention and exploring new perspectives. As Thomas Burberry wrote in his book Open Spaces, ‘Inherent in every Burberry garment is freedom’. Captured in the British countryside, #BurberryOuterwear offers us the freedom to move into new spaces beyond boundaries and expectations.”