Teach the 4 Ps
For instructors of marketing
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#AI4M: Free eBook — Teaching Marketing in the Age of AI
I’ve just released a free eBook, Teaching Marketing in the Age of AI, written for college instructors who are wrestling with the same questions I…
#AI4M: Who Controls the Cart? AI Shopping Agents and the Battle for the Customer Relationship
Two recent Wall Street Journal articles offer marketing instructors a timely window into one of the most significant shifts in consumer behavior and retail strategy…
Essentials of Marketing YouTube Links, part 3
One of the features in the Essentials of Marketing Instructor’s Manual is our YouTube Video Links. These were previously called YouTube PowerPoints because each link…
