Chapter 03 | Chapter 12 | Chapter 17 | Price
Price and Tariffs – What happens next?
With tariffs in the news–and on-again, off-again application, it seemed like it might be a good time to address this topic in class. Of course,…
Chapter 17
Chapter 01 | Chapter 03 | Chapter 05 | Chapter 08 | Chapter 17 | Consumer behavior | Price | Product
Private Labels Rising: Grocery Inflation’s Surprising Winner
Inflation remain stubborn. It is a topic our students understand (in a way that previous generations perhaps did not). This article at Sherwood News “Grocery…
Chapter 01 | Chapter 02 | Chapter 03 | Chapter 04 | Chapter 05 | Chapter 07 | Chapter 12 | Chapter 17 | Competition | Consumer behavior | Positioning | Price
Fast Food’s Value Dilemma: Losing the Core Customer in the Pricing Battle
Most of our students can relate to the fast food market–and some of the pricing and value issues these businesses are facing. This article from…
Which brands do consumers see delivering high value?
Depending on how deep you want to dive, today’s post has a lot on customer value, which is certainly a core principle of marketing. The…
Chapter 03 | Chapter 05 | Chapter 13 | Chapter 17 | Consumer behavior | Positioning | Price | Promotion
Inflation’s Bite: What Rising Fast-Food Prices Teach Us About Consumer Perceptions and Behavior
This article (originally posted at Fast Company) describes the ongoing challenge fast-food brands face as inflation drives menu prices higher, sparking a consumer pushback. Iconic…
Dynamic Pricing is Shaking Up Industries and Annoying Customers
This short article on dynamic pricing provides some good examples you can use in class (see also this blog post, this article and this article)….
The role of services at Apple
When I survey my students’ for their favorite brand, Apple or Nike usually come out on top. Most of my students have iPhones and Apple…
Advertising | Chapter 08 | Chapter 10 | Chapter 12 | Chapter 13 | Chapter 15 | Chapter 16 | Chapter 17 | Place | Promotion | Retailing
A few interesting examples on Spotify, Google, and restaurant chains
These are some short articles on brands that may be of interest to you and your students. They offer short examples or assigned articles you…
A few unusual pricing examples
Here are a couple of new (or upcoming) pricing examples you can integrate into your next lectures on Price (see Chapters 17 and 18). Students…