The Ripple Effects of Tesla’s Recent Price Cuts
My students generally love Tesla and Elon Musk. Some love Tesla because they appreciate that the car pollutes less than gas-powered vehicles. Others appreciate that…
Chapter 17
Brands That Never Raise Prices
In today’s inflationary economy, there are lots of stories about companies raising prices. Yet today, there are a few brands that vow to hold prices…
Chapter 17 | Chapter 18 | Ethics | Market research | Price
Do sellers of subscriptions just hope consumers forget about it?
How many subscription services do you have? And how much do you spend on them in total each month? C+R Research asked these questions to…
Another company selling by subscription: BMW offers heated seats at $18 a month
Here at Teach the 4 Ps we find subscription pricing for traditional products to be unusual—but apparently growing in popularity. We have previously posted on…
How about subscribing to a month of tacos?
I love creative marketing ideas — and especially creative pricing approaches. In recent years we have seen subscription models take off. Companies like them because…
Supply Chain Woes Drive Up Prices
My students are often curious about how the pandemic has influenced marketing strategy planning. The biggest example are the supply chain problems (Chapters 10 and…
Buy Now Pay Later Gets Easier!
Credit cards have long been an easy way for consumer to “buy now pay later.” But not everyone could qualify for a credit card and…
Inflation worries influence consumer behavior; how do companies respond?
Several product categories have seen costs spike during the pandemic. While supply chains get plenty of well-deserved blame, there are more reasons than that. These…
Do B-Corps react better to adversity? (#M4BW)
A new key term in 17th edition of Essentials of Marketing, is B-Corporation (B-Corp) certification “a private certification that meets a high standard for social…