UK Plush Toy Jellycat’s Marketing Strategy Finds Success in China
This article from the BBC, “How UK plush toy Jellycat conquered China” (January 3, 2026) is worth a little playing around. When I first discovered…
This article from the BBC, “How UK plush toy Jellycat conquered China” (January 3, 2026) is worth a little playing around. When I first discovered…
Discount retailers boomed in 2025 as both budget-conscious and affluent shoppers flocked to chains like Walmart, Aldi, and Dollar Tree in response to higher prices…
Let’s catch up on some marketing news. As you might guess, I tend to scan a lot of news sources. I collect a lot of…
There has been a lot of activity around using AI to help people shop. This space is still emerging, so it could be ripe for…
Here are a couple of articles recently published in The Wall Street Journal, that describe travel businesses creating value for customers–and charging them more in…
This post is for when you are about to cover Price in your class. It is three interesting, contemporary examples you could add to class….
This Wall Street Journal article, “Musk and Zuckerberg Praise This $3,000 Smart Mattress Cover. Will Regular People Buy, Too?” offers an example of a company…
This short but informative WSJ article highlights how brands across industries—from cosmetics to snacks to household goods—are rethinking their pricing strategies in response to falling…
With tariffs in the news–and on-again, off-again application, it seemed like it might be a good time to address this topic in class. Of course,…