Sustainability

Time’s Best Inventions of 2023…
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Time’s Best Inventions of 2023…

Are you searching for some fun new examples to use in class? Innovation and new products are an important outcome of good marketing. The Time…

He brought socially conscious change to Volvo without hurting profits, and challenges other CEOs to do the same (#M4BW)
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He brought socially conscious change to Volvo without hurting profits, and challenges other CEOs to do the same (#M4BW)

Another #M4BW (Marketing for a Better World) Monday post. Out of the World Economic Forum, former Volvo CEO Pehr Gyllenhammar wrote this op-ed at CNN Business,…