Sustainability

Time’s Best Inventions of 2023…

December 7, 2023October 27, 2023

Are you searching for some fun new examples to use in class? Innovation and new products are an important outcome of good marketing. The Time…

Chapter 03 | Chapter 05 | Chapter 08 | Sustainability

Will Consumers Continue to Buy Greener Products If/When the Economy Turns Down?

January 5, 2023December 30, 2022

This is an important question with respect to sustainability (Chapter 3) consumer behavior (Chapter 5). With growing concern around climate change, a survey from summer…

#M4BW | Chapter 15 | Chapter 16 | Promotion | Sustainability

What is regenerative marketing? (#M4BW)

November 14, 2022November 28, 2022

Purpose-driven firms strive toward Marketing for a Better World (#M4BW). One company that is ahead of the pack is Tazo. Tazo makes tea and is…

“Science Moms” Take on the Marketing of Climate Change Science

October 25, 2021October 12, 2021

An argument can be made the climate crisis is, in large part, a marketing problem. While “97 percent of climate scientists agree that human-caused climate…

Chapter 04 | Chapter 10 | Chapter 12 | Chapter 19 | Sustainability

Why do some brands discourage customers from buying more of them?

October 21, 2021October 12, 2021

This is a fascinating trend. I first noticed this with Patagonia. The clothing brand that encourages people to keep their clothes longer (recall the “Don’t…

Seattle’s Zero-Emissions Last-Mile Delivery Hub

August 23, 2021August 22, 2021

Earlier this month, the United Nations’ Intergovernmental Panel on Climate Change issued its latest report on the climate. It was not encouraging and clearly points…

#M4BW | Chapter 08 | Chapter 12 | Consumer behavior | Sustainability

A Couple of Examples of Companies Trying to Get Green (#M4BW)

March 4, 2021February 24, 2021

Many companies are seeking ways to lower their carbon footprint. Some, just because they want to do the right thing. Others because they want to…

#M4BW | Chapter 01 | Chapter 19 | Sustainability

He brought socially conscious change to Volvo without hurting profits, and challenges other CEOs to do the same (#M4BW)

February 24, 2020February 13, 2020

Another #M4BW (Marketing for a Better World) Monday post. Out of the World Economic Forum, former Volvo CEO Pehr Gyllenhammar wrote this op-ed at CNN Business,…

The most sustainable companies in America are beating the market (#M4BW)

February 17, 2020February 13, 2020

Regular readers, and those who have already seen the 17th edition of Essentials of Marketing know that we believe business can contribute to making a better, more…