Dakota Albritton had not played baseball in two years when his mother signed him up for a tryout with a team he had never heard…
Topgolf turned driving-range golf into a group night out and sold for roughly $2 billion at its peak. The twins who built it, Steve and…
Note: I normally avoid posting about alcohol brands. Our textbook uses few (if any) alcohol examples or images. That said, I know many instructors are…
Hasbro is taking another run at adult Play-Doh, and this time it’s betting on flowers instead of lattes (see “Hasbro’s ‘Aging Up’ Strategy Continues With…
The last decade has seen companies placing much more attention on the marketing opportunities of packaging. Consequently, its prominence in Essentials of Marketing has grown….
Many of our students enjoy eating out, especially at fast food restaurants. Therefore, you can expec YouGov’s Best Bites 2026: U.S. Restaurant Brand Rankings to…
Over 25 years ago, B. Joseph Pine II and James Gilmore made business leaders think differently with their book The Experience Economy. The insights from…
One of the features in the Essentials of Marketing Instructor’s Manual is our YouTube Video Links. These were previously called YouTube PowerPoints because each link…
As an owner of a couple of EVs, and someone concerned about climate change, but also an American citizen concerned about the competitiveness of our…