This short article, “Corporate America must learn to innovate frugally to get through the coronavirus crisis,” (Fast Company, March 27, 2020) provides some great tips on frugal new product development. While the title of the article implies a coronavirus connection, the advice is universal. The author also gave a great TED Talk, “Creative Problem-Solving in the face of extreme limits” see below. The TED Talk includes some great #M4BW examples.
This article and video fits well with a discussion of new product development (Chapter 9).