Why are grocery prices so high? The Daily, the New York Times podcast, spent 40 minutes inside a grocery store answering that question (“Why Are…
I’ve just released a free eBook, Teaching Marketing in the Age of AI, written for college instructors who are wrestling with the same questions I…
One of the features in the Essentials of Marketing Instructor’s Manual is our YouTube Video Links. These were previously called YouTube PowerPoints because each link…
Let’s catch up on some marketing news. As you might guess, I tend to scan a lot of news sources. I collect a lot of…
As AI becomes more ubiquitous, what skills now matter to employers? This is an important question for those of us teaching and for our students….
What is good marketing? Good marketing connects what people need or value with what a company has to offer. It has a customer focus and…
Marketing isn’t just for selling products—it’s increasingly harnessed by institutions pursuing non-commercial goals. Whether it’s evangelism, enlistment, or civic engagement, the strategic use of segmentation,…
I am pleased to share a recent Harvard Business Review article “Are Your Company’s Purpose Initiatives Working?” which I co-authored with my colleagues Chris Blocker…
Inflation remain stubborn. It is a topic our students understand (in a way that previous generations perhaps did not). This article at Sherwood News “Grocery…