Nike shows support for mothers in this recent video. In time for Mother’s Day. This video offers can be integrated into and foster discussion on…
A new key term in 17th edition of Essentials of Marketing, is B-Corporation (B-Corp) certification “a private certification that meets a high standard for social…
Another #M4BW (Marketing for a Better World) Monday post. Out of the World Economic Forum, former Volvo CEO Pehr Gyllenhammar wrote this op-ed at CNN Business,…
Regular readers, and those who have already seen the 17th edition of Essentials of Marketing know that we believe business can contribute to making a better, more…
The buy one give one business model has been around for many years. One of the early advocates was Tom’s Shoes which donates a pair…
Marketing gets a lot of criticism. Those of us who teach marketing know that good marketing can contribute to a better world. Meeting customers’ needs…
Welcome back, I hope everyone had a restful and relaxing holiday with friends and family! When I saw this Marketoonist cartoon I thought it was…
We have all seen our fair share of unethical or misleading marketing campaigns in the world. In the quest to win customers, companies will often…
Most industries report a decline in the effectiveness of advertising as a means to tell customers about their product. As we note in chapter 16,…