Schwinn Partners with Good Co. Bike Club to Promote Cycling in the Black Community
Soon after the pandemic hit New York, Brooklyn cyclist Drew Bennett posted on his Instagram Stories that he was going on a bike ride and…
Chapter 01
- #M4BW | Chapter 01 | Chapter 09 | Chapter 10 | Chapter 11 | Chapter 12 | Chapter 19 | Place | Sustainability | Video
Seattle’s Zero-Emissions Last-Mile Delivery Hub
Earlier this month, the United Nations’ Intergovernmental Panel on Climate Change issued its latest report on the climate. It was not encouraging and clearly points…
- #M4BW | Chapter 01 | Chapter 04 | Chapter 13 | Chapter 16 | Chapter 19 | Promotion | Segmentation | Viral campaign
Nike: Can you be an athlete?
Nike shows support for mothers in this recent video. In time for Mother’s Day. This video offers can be integrated into and foster discussion on…
Do B-Corps react better to adversity? (#M4BW)
A new key term in 17th edition of Essentials of Marketing, is B-Corporation (B-Corp) certification “a private certification that meets a high standard for social…
He brought socially conscious change to Volvo without hurting profits, and challenges other CEOs to do the same (#M4BW)
Another #M4BW (Marketing for a Better World) Monday post. Out of the World Economic Forum, former Volvo CEO Pehr Gyllenhammar wrote this op-ed at CNN Business,…
The most sustainable companies in America are beating the market (#M4BW)
Regular readers, and those who have already seen the 17th edition of Essentials of Marketing know that we believe business can contribute to making a better, more…
- #M4BW | Chapter 01 | Chapter 02 | Chapter 13 | Chapter 15
“Buy one give one” business models — marketing for a better world (#M4BW) or not?
The buy one give one business model has been around for many years. One of the early advocates was Tom’s Shoes which donates a pair…
Can marketing help make the world a better place? #M4BW
Marketing gets a lot of criticism. Those of us who teach marketing know that good marketing can contribute to a better world. Meeting customers’ needs…
He Knows if You’ve Been Naughty or Nice
Welcome back, I hope everyone had a restful and relaxing holiday with friends and family! When I saw this Marketoonist cartoon I thought it was…