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Nike: Can you be an athlete?

Nike shows support for mothers in this recent video. In time for Mother’s Day. This video offers can be integrated into and foster discussion on many different topics including:

  • Marketing for a Better World (Chapters 1 and 19 in Essentials of Marketing)
  • Segmentation and targeting (Chapter 4)
  • Promotion and owned media (Chapters 13 and 16)

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