Extended seasonal promotions: Pumpkin Spice Latte and “Summerween”
You can now get your Pumpkin Spice Latte at Starbucks. Is this a good thing? Can’t we wait until fall for pumpkins (and Halloween)? While…
Chapter 08
The role of services at Apple
When I survey my students’ for their favorite brand, Apple or Nike usually come out on top. Most of my students have iPhones and Apple…
Advertising | Chapter 08 | Chapter 10 | Chapter 12 | Chapter 13 | Chapter 15 | Chapter 16 | Chapter 17 | Place | Promotion | Retailing
A few interesting examples on Spotify, Google, and restaurant chains
These are some short articles on brands that may be of interest to you and your students. They offer short examples or assigned articles you…
Chapter 02 | Chapter 04 | Chapter 05 | Chapter 08 | Chapter 10 | Chapter 11 | Chapter 12 | Chapter 13 | Chapter 16 | Competition | Consumer behavior
Case Study: Liquid Death and the Power of Branding
While there are many examples of powerful brands, Liquid Death is powerful, timely, and relevant to the young adults most of us are teaching. The…
Spot the Brands
You may recall the Where’s Waldo book series. Waldo was hidden in a drawing and you had to find him. This little activity, “Spot the…
Chapter 05 | Chapter 08 | Chapter 13 | Chapter 15 | Chapter 16 | Promotion | Social media
Marques Brownlee’s Influence on Tech Reviews and Consumer Trends
Marques Brownlee, a YouTube tech reviewer known as MKBHD, has become a pivotal figure in the consumer electronics industry. From his studio in Kearny, New…
#M4BW | Advertising | Artificial Intelligence | B2B | Chapter 01 | Chapter 02 | Chapter 03 | Chapter 04 | Chapter 05 | Chapter 06 | Chapter 07 | Chapter 08 | Chapter 09 | Chapter 10 | Chapter 12 | Chapter 13 | Chapter 14 | Chapter 15 | Chapter 16 | Chapter 17 | Chapter 18 | Chapter 19 | Consumer behavior | New-product development | Positioning | Price | Product | Promotion | Publicity | Social media | Social responsibility | Sustainability
Time’s Best Inventions of 2023…
Are you searching for some fun new examples to use in class? Innovation and new products are an important outcome of good marketing. The Time…
Chapter 05 | Chapter 08 | Chapter 17 | Chapter 18 | Price
What is going on with tipping these days?
Have you been asked to tip in new situations? How do you handle it? I couldn’t believe it when the fast food restaurant asked for…
Chapter 05 | Chapter 08 | Chapter 12 | Chapter 15 | Chapter 16 | Chapter 17 | Competition | Price | Product
Inflation Drives Consumers to Retailers’ Dealer Brands
This article in the New York Times (requires subscription, but I am thinking most faculty have access through subscription or their university) describes the growth…