Kristen Charpentier’s first clue was that the voice was too nice. She pulled into a Dairy Queen drive-thru in Cary, North Carolina, and the speaker…
Thirteen-year-old Juliana set a camera on her kitchen table, closed her eyes, counted down from three, and lifted the lid off a little plastic steamer…
Before mass production, you bought bread from a neighbor you knew. Then you bought it from a grocery chain, made by a company you had…
Getting a product onto a Walmart or Target shelf is the part of Place students almost never see. NPR’s Planet Money just recorded it. For…
The NPR Planet Money podcast fell off my regular rotation. Then, I saw this one and gave it a listen. It’s a great fit for…
Dakota Albritton had not played baseball in two years when his mother signed him up for a tryout with a team he had never heard…
Note: I normally avoid posting about alcohol brands. Our textbook uses few (if any) alcohol examples or images. That said, I know many instructors are…
Hasbro is taking another run at adult Play-Doh, and this time it’s betting on flowers instead of lattes (see “Hasbro’s ‘Aging Up’ Strategy Continues With…
The last decade has seen companies placing much more attention on the marketing opportunities of packaging. Consequently, its prominence in Essentials of Marketing has grown….