Lowe’s launches “Spatial Commerce” as part of its app
The last few editions of Essentials of Marketing have included examples of how companies are adding technology as customer service or a supplement to their core…
The last few editions of Essentials of Marketing have included examples of how companies are adding technology as customer service or a supplement to their core…
This article highlights a new report that highlights the brands that receive the most hate on Twitter. The findings of the study might be fun…
Simple story and example of Marketing for a Better World. Sometimes clever marketing aligns a brand while making for a better world. “While people can…
Many companies are seeking ways to lower their carbon footprint. Some, just because they want to do the right thing. Others because they want to…
I always enjoy Fast Company‘s innovation issues. This year’s “World Changing Idea Awards honor the businesses and organizations driving change in the world.” There is always…
OK, life gives you lemons (or worse, far worse, a pandemic), how do you make lemonade. Because the pandemic is everywhere these days, we might…
Brilliant Ads put together a fun “Emoji Brand Quiz“. They have 60 brands in emojis (examples and brands included below). See also this one (with…
Patagonia lives by its strong environmentalist values. Now it has produced a new short (23 minutes) film, “that outlines the fight undertaken by the Communities…
I know, I know, we always seem to be using Amazon as an example. Well the company gets plenty of press–both good and bad. This…