Internet of Things: Comfort vs Privacy in a Connected World
The Internet of Things (IOT), which we cover in one of our What’s Next? boxes (see Chapter 8) offers some promising consumer benefits. IOT connects devices (your…
Chapter 08
Some #M4BW examples for you…
As regular readers know, through this blog and the forthcoming 17th edition of Essentials of Marketing (publishing in February 2020) we have taken on the…
Ford manages its product line…
In the next edition of Essentials of Marketing (publishing in early 2020), we created a neat new photo exhibit that clearly distinguishes between the terms individual product…
#M4BW LEGO responds to millennial parents wanting sustainable toys
A recent report from the Toy Association (you have to buy the report, but a short summary can be found here) suggests that millennial parents…
From green ketchup to Colgate lasagna: Companies’ biggest product failures
It is always fun to show students product failures. Especially like those shown here. I think intuition alone would tell most of us that these…
#M4BW Japanese companies use technology to create value for an aging population
Japan is concerned about how it will care for its elderly—especially those with dementia. The Japanese population is aging quicker than most of the world….
A History of Logos
In Chapter 8 of Essentials of Marketing we talk about the value branding provides to a company and how they protect those brands with trademarks. …
Video Game Influencers
Video games, once considered the domain of young kids and self-proclaimed geeks, are growing at an astounding rate. According to NewZoo’s Global Games Market Report,…
Charmin Forever Roll
For those that have a serious fear of running out of toilet paper, Charmin has some really big news. The company launched a new roll…