Let’s catch up on some marketing news. As you might guess, I tend to scan a lot of news sources. I collect a lot of…
We know that direct-to-consumer (DTC) distribution remains popular. The 18th edition of Essentials of Marketing expanded coverage of the topic, and the forthcoming 2026 release…
Here is a good article that helps drive home a fundamental marketing concept—differentiation. “How Weird Wins” (Fast Company, November 11, 2025) argues that in today’s…
“OpenAI Wants Brands to Allow Their Mascots to Appear in Gen AI Videos” (The Wall Street Journal, November 4, 2025) should they? OpenAI’s new Sora…
Here is another brand that many of our students frequent, Taco Bell. AI offers promise for the fast-food industry, which is always looking for ways…
Now for a positive take on the implications of AI on marketing practice. This article, “Stop Worrying About AI Taking Your Marketing Job — and…
This is a short article, “How Unilever Used AI to Make Soap Go Viral,” (Wall Street Journal, July 8, 2025), but it can be used…
AI is coming to the advertising industry. In truth, it has been part of the advertising industry for a decade or more, it is just…
Earlier this week, we posted about what AI might mean for advertising. This recent Wall Street Journal article, “How the Owner of Hidden Valley Ranch…