With the growth of AI, it helps to read interviews with leaders. A couple of weeks ago we featured an interview with the digital manager…
There are plenty of experts out there with various opinions on the Super Bowl ads. I do not count myself among them, so I instead…
We have found that the amount of attention marketing instructors want to give to ethical issues varies widely. Everyone recognizes its importance, but instructor how…
The year 2024 demonstrated that advertising operates in an increasingly interactive and contentious space. For examples, see “10 Ads That Struck a Cultural Nerve in…
This article (originally posted at Fast Company) describes the ongoing challenge fast-food brands face as inflation drives menu prices higher, sparking a consumer pushback. Iconic…
A fun story in the New York Times, offers a case study for Nutter Butter, a sandwich-cookie brand owned by Mondelez. The brand has taken…
These are some short articles on brands that may be of interest to you and your students. They offer short examples or assigned articles you…
These days some marketing campaigns include (or sometimes completely rely upon) influencers in the promotion blend. Influencers are one of the fastest growing forms of…
I try to have some sort of fun activity for my students on the last day of class. And sometimes, I like to simply get…