AI Shouldn’t Replace Marketers, It Should Replace Bad Marketing
Now for a positive take on the implications of AI on marketing practice. This article, “Stop Worrying About AI Taking Your Marketing Job — and…
Chapter 13
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Artificial Intelligence | Chapter 07 | Chapter 13 | Chapter 15 | Chapter 16 | Market research | Promotion
AI and Influencers: How Unilever Turned Dove Soap into a Viral Sensation
This is a short article, “How Unilever Used AI to Make Soap Go Viral,” (Wall Street Journal, July 8, 2025), but it can be used…
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The Robot in the Room: What AI Means for Advertising
AI is coming to the advertising industry. In truth, it has been part of the advertising industry for a decade or more, it is just…
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Artificial Intelligence | Chapter 07 | Chapter 09 | Chapter 13 | Chapter 15 | Market research | Promotion
Case Study: Clorox Uses AI to Transform Consumer Insights
Earlier this week, we posted about what AI might mean for advertising. This recent Wall Street Journal article, “How the Owner of Hidden Valley Ranch…
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Chapter 01 | Chapter 04 | Chapter 13 | Chapter 14 | Chapter 15 | Chapter 16 | Promotion
From Shepherds to Soldiers to Strategists: Unconventional Marketing Contexts
Marketing isn’t just for selling products—it’s increasingly harnessed by institutions pursuing non-commercial goals. Whether it’s evangelism, enlistment, or civic engagement, the strategic use of segmentation,…
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Chapter 04 | Chapter 05 | Chapter 08 | Chapter 09 | Chapter 13 | Chapter 17 | Price | Product | Product life cycle | Promotion
Marketing to ‘Real People’: Eight Sleep’s Move from Tech Icons to Main Street
This Wall Street Journal article, “Musk and Zuckerberg Praise This $3,000 Smart Mattress Cover. Will Regular People Buy, Too?” offers an example of a company…
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Artificial Intelligence | Chapter 04 | Chapter 13 | Chapter 15 | Chapter 16 | Tips for Teaching | Tips for Technology
#AI4M*: Does AI harm (or foster) critical thinking?
*Note: In the forthcoming 2026 release of Essentials of Marketing, we highlight content showing how AI is used in marketing with “#AI4M” (AI for marketing)….
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Advertising | Artificial Intelligence | Chapter 11 | Chapter 13 | Chapter 15 | Chapter 16 | Place | Promotion
The AI-Powered Future of Coca-Cola: From Personalized Ads to Smart Inventory
With the growth of AI, it helps to read interviews with leaders. A couple of weeks ago we featured an interview with the digital manager…
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Our Super Bowl 2025 Advertising Roundup
There are plenty of experts out there with various opinions on the Super Bowl ads. I do not count myself among them, so I instead…
