Starting with Steve Jobs, Apple has always been masterful at telling stories to position its brands. In recent years Apple has sought to position its…
We open our textbook with the Nike-Colin Kaepernick case study. The case study shows how Nike’s support of Kaepernick (in spite the quarterback’s controversial position…
[Full disclosure, the first draft of this blog post was written by ChatGPT. See more here.] Gucci and Vans have partnered with Roblox, a popular…
Econsultancy publishes research and analysis on the various pieces of digital marketing, including ecommerce, social media, search engine optimization, mobile, and more. This article looks…
Part of my YouTube PowerPoint collection. This type of video we call a “Guest Speaker” because it features an expert talking about a topic—in this…
Top 10 Craziest Advertising Campaigns That Actually Worked https://youtu.be/Kk4ILxEjf_4 (10:12) There are 10 interesting and funny advertising campaigns. One or more of these might be…
Keeping up with the fast-moving world of marketing is a real challenge these days. As a textbook author, I feel even more obliged to know…
Part of my YouTube PowerPoint collection. This type of video we call a “Case Study” because it includes some details about a promotion. Case study:…
November and December of 2022 might be a turning point for cryptocurrency and closely related NFTs (the latter getting some play in the forthcoming eighteenth…