We are here to provide you with a few post-Super Bowl thoughts. First, we have a couple of ideas for in-class activities you could use…
In my class and my textbook, I largely refrain from using examples from the marketing of alcoholic beverages. I do not want to appear to…
The teams are set (my Packers failed in the divisional round) and so are the advertisers. Super Bowl ads are always fun to show in…
Marques Brownlee, a YouTube tech reviewer known as MKBHD, has become a pivotal figure in the consumer electronics industry. From his studio in Kearny, New…
Are you searching for some fun new examples to use in class? Innovation and new products are an important outcome of good marketing. The Time…
Your students may find it interesting that a “Woman makes $278 per hour to play [a] board game.” I guess I find that interesting, too,…
This New York Times article (subscription required, I usually avoid subscription links but I am thinking most readers have access to the Times through a…
The world’s most popular artist has demonstrated her start power (again). The recent surge in popularity of ranch as a condiment has been attributed to…
Starting with Steve Jobs, Apple has always been masterful at telling stories to position its brands. In recent years Apple has sought to position its…