Fireworks – Now there’s a seasonal business, but…
Fireworks are a seasonal business all over the world. But did you know when it peaks in different countries? I didn’t know this or think…
Fireworks are a seasonal business all over the world. But did you know when it peaks in different countries? I didn’t know this or think…
Burberry Open Spaces Film (2:24). Pure unadulterated fun – I guess that is the positioning (Chapter 4 and maybe Chapter 13 – promotion objectives) that…
These days many brands are adding influencers to their promotion mix. In Essentials of Marketing, we define influencers as “trusted or well-known figures who can sway…
Influencers are out there peddling all kinds of products. As you probably already know, an influencer making a social media post that promotes a product…
What did you think of the Super Bowl? No, not the game — we teach marketing, we watch the ads. I find it fun to…
In Essentials of Marketing, we try to highlight some of the positive things business does to make the world a better place. That said, marketing…
An argument can be made the climate crisis is, in large part, a marketing problem. While “97 percent of climate scientists agree that human-caused climate…
Soon after the pandemic hit New York, Brooklyn cyclist Drew Bennett posted on his Instagram Stories that he was going on a bike ride and…
Nike shows support for mothers in this recent video. In time for Mother’s Day. This video offers can be integrated into and foster discussion on…