Kim Kardashian Charged with Unlawfully Touting a Crypto Security
Influencers are out there peddling all kinds of products. As you probably already know, an influencer making a social media post that promotes a product…
Influencers are out there peddling all kinds of products. As you probably already know, an influencer making a social media post that promotes a product…
What did you think of the Super Bowl? No, not the game — we teach marketing, we watch the ads. I find it fun to…
In Essentials of Marketing, we try to highlight some of the positive things business does to make the world a better place. That said, marketing…
An argument can be made the climate crisis is, in large part, a marketing problem. While “97 percent of climate scientists agree that human-caused climate…
Soon after the pandemic hit New York, Brooklyn cyclist Drew Bennett posted on his Instagram Stories that he was going on a bike ride and…
Nike shows support for mothers in this recent video. In time for Mother’s Day. This video offers can be integrated into and foster discussion on…
Over the last year, many of us have had conversations with our students about how the pandemic might permanently change consumer behavior. While the short-run…
A lot of digital advertising is based on the idea that firms like Google and Facebook have data that allows them to microtarget advertising. These…
A few weeks ago we posted on a couple of articles discussing the question about how to advertise in a pandemic. This week, I thought…