In our “Personalized Marketing…” post from a few days ago I referenced the 2024 Global Trends Index from Marigold. This paper reports findings from a…
For many years we have wondered whether personalized advertising (retargeting) was cool or creepy (perhaps a bit of both?). Essentials of Marketing (Chapter 19) includes…
Artificial intelligence is getting smarter and smarter–and it is automating more and more marketing tasks. Last summer Teach the 4 Ps described a blog post…
While there are many examples of powerful brands, Liquid Death is powerful, timely, and relevant to the young adults most of us are teaching. The…
We are here to provide you with a few post-Super Bowl thoughts. First, we have a couple of ideas for in-class activities you could use…
In my class and my textbook, I largely refrain from using examples from the marketing of alcoholic beverages. I do not want to appear to…
The teams are set (my Packers failed in the divisional round) and so are the advertisers. Super Bowl ads are always fun to show in…
Marques Brownlee, a YouTube tech reviewer known as MKBHD, has become a pivotal figure in the consumer electronics industry. From his studio in Kearny, New…
Are you searching for some fun new examples to use in class? Innovation and new products are an important outcome of good marketing. The Time…