Whoop has spent most of its 14 years selling to what The Wall Street Journal described as an “athletic male American base.” Through August of…
Inside a test kitchen in Omaha, Conagra executives huddled over plastic trays of microwaved eggs, potatoes and sausage, lifting packets of cheese sauce and pouring…
Our Chapter 4 opener leaves Lego in a good place: a company that dug out of a $300 million loss in 2004 by getting serious…
Dakota Albritton had not played baseball in two years when his mother signed him up for a tryout with a team he had never heard…
Hasbro is taking another run at adult Play-Doh, and this time it’s betting on flowers instead of lattes (see “Hasbro’s ‘Aging Up’ Strategy Continues With…
I have been vibecoding with Claude. What is vibe coding? It is a way to create software, websites, or apps using everday language that prompts…
Morning Consult is a marketing research firm and I am on its email list. A recent email (May 6, 2026), “Our Best Intel: Google Gemini,”…
Price can feel like a dry topic, especially when it comes to determining the best price. But price has so many interesting angles, we just…
The last decade has seen companies placing much more attention on the marketing opportunities of packaging. Consequently, its prominence in Essentials of Marketing has grown….