Chapter 04

Time’s Best Inventions of 2023…
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Time’s Best Inventions of 2023…

Are you searching for some fun new examples to use in class? Innovation and new products are an important outcome of good marketing. The Time…

How Modelo became the best-selling beer in the United States
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How Modelo became the best-selling beer in the United States

In our textbook, we stay away from references and images of alcohol. We know that some instructors prefer not to expose their students to any…