Most of our students can relate to the fast food market–and some of the pricing and value issues these businesses are facing. This article from…
The Hermès Birkin and Walmart Wirkin offer contrasting case studies on luxury branding and consumer accessibility. While Hermès employs scarcity and exclusivity to position the…
Roblox is a fun brand to discuss in class. It has been very successful and many of our students will have played the game and…
I haven’t personally shopped at H-E-B, but I have heard and read many great things. This article provides a great example and case study, highlighting…
A fun story in the New York Times, offers a case study for Nutter Butter, a sandwich-cookie brand owned by Mondelez. The brand has taken…
In our “Personalized Marketing…” post from a few days ago I referenced the 2024 Global Trends Index from Marigold. This paper reports findings from a…
Artificial intelligence is getting smarter and smarter–and it is automating more and more marketing tasks. Last summer Teach the 4 Ps described a blog post…
While there are many examples of powerful brands, Liquid Death is powerful, timely, and relevant to the young adults most of us are teaching. The…
We are here to provide you with a few post-Super Bowl thoughts. First, we have a couple of ideas for in-class activities you could use…