In our “Personalized Marketing…” post from a few days ago I referenced the 2024 Global Trends Index from Marigold. This paper reports findings from a…
Artificial intelligence is getting smarter and smarter–and it is automating more and more marketing tasks. Last summer Teach the 4 Ps described a blog post…
While there are many examples of powerful brands, Liquid Death is powerful, timely, and relevant to the young adults most of us are teaching. The…
We are here to provide you with a few post-Super Bowl thoughts. First, we have a couple of ideas for in-class activities you could use…
In my class and my textbook, I largely refrain from using examples from the marketing of alcoholic beverages. I do not want to appear to…
The story of Stanley and its Quencher tumbler is a great story of marketing success–and good luck. The mug is not cheap (the image at…
Are you searching for some fun new examples to use in class? Innovation and new products are an important outcome of good marketing. The Time…
In our textbook, we stay away from references and images of alcohol. We know that some instructors prefer not to expose their students to any…
The meal kit industry is challenging. Since building this market in the late 2010s, Blue Apron has struggled to be profitable and was recently sold….