Diversity equity and inclusion

Ads That Struck a Chord: Marketing Triumphs and Missteps of 2024
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Ads That Struck a Chord: Marketing Triumphs and Missteps of 2024

The year 2024 demonstrated that advertising operates in an increasingly interactive and contentious space. For examples, see “10 Ads That Struck a Cultural Nerve in…

How Modelo became the best-selling beer in the United States
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How Modelo became the best-selling beer in the United States

In our textbook, we stay away from references and images of alcohol. We know that some instructors prefer not to expose their students to any…