Co-Intelligence: Great AI Primer from Ethan Mollick
I think we are all trying to figure out how artificial intelligence fits into our classes. In fact, I think we will be trying to…
I think we are all trying to figure out how artificial intelligence fits into our classes. In fact, I think we will be trying to…
Here are a couple of new (or upcoming) pricing examples you can integrate into your next lectures on Price (see Chapters 17 and 18). Students…
I have frequently mentioned and linked to Ethan Mollick and his “One Useful Thing” blog. This past fall he published a series of articles in…
Are you searching for some fun new examples to use in class? Innovation and new products are an important outcome of good marketing. The Time…
ChatGPT and other large language models are powerful tools that could be used to accelerate, supplement, or destroy education — perhaps depending on who you…
I continue to try to get my arms around large language model (LLM) artificial intelligence, like ChatGPT (and others, though I mostly use ChatGPT right…
I’ve been experimenting with large language models like artificial intelligence to better understand how they might assist marketing managers and instructors. Specifically, I’ve been using…