AI in Marketing Education: Navigating the New Landscape
As a textbook author and marketing professor, I closely following developments in AI and their impact on education. As those of you who follow Teach…
Artificial Intelligence
The role of services at Apple
When I survey my students’ for their favorite brand, Apple or Nike usually come out on top. Most of my students have iPhones and Apple…
Comparing the Many, Many, Different AI Tools Available Today
I spent some time this summer trying to keep up on AI, especially as it relates to teaching marketing. I am far from an expert,…
Using AI to Support Your Teaching
We are going to close this school year with a topic that has generated a lot of our posts over the last year. We post…
Co-Intelligence: Great AI Primer from Ethan Mollick
I think we are all trying to figure out how artificial intelligence fits into our classes. In fact, I think we will be trying to…
A few unusual pricing examples
Here are a couple of new (or upcoming) pricing examples you can integrate into your next lectures on Price (see Chapters 17 and 18). Students…
Some ideas for how your students can use ChatGPT to support their learning
I have frequently mentioned and linked to Ethan Mollick and his “One Useful Thing” blog. This past fall he published a series of articles in…
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Time’s Best Inventions of 2023…
Are you searching for some fun new examples to use in class? Innovation and new products are an important outcome of good marketing. The Time…
What are you telling your students about how they can use ChatGPT in your class?
ChatGPT and other large language models are powerful tools that could be used to accelerate, supplement, or destroy education — perhaps depending on who you…