From Barefoot to Bluetooth: How Running Shoes Are Evolving
Athletic apparel and technology resonate with many of our students. Thus, this article from the Wall Street Journal, “The Evolution of the Running Shoe and…
Artificial Intelligence
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AI Shouldn’t Replace Marketers, It Should Replace Bad Marketing
Now for a positive take on the implications of AI on marketing practice. This article, “Stop Worrying About AI Taking Your Marketing Job — and…
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Artificial Intelligence | Chapter 07 | Chapter 13 | Chapter 15 | Chapter 16 | Market research | Promotion
AI and Influencers: How Unilever Turned Dove Soap into a Viral Sensation
This is a short article, “How Unilever Used AI to Make Soap Go Viral,” (Wall Street Journal, July 8, 2025), but it can be used…
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The Robot in the Room: What AI Means for Advertising
AI is coming to the advertising industry. In truth, it has been part of the advertising industry for a decade or more, it is just…
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Artificial Intelligence | Chapter 07 | Chapter 09 | Chapter 13 | Chapter 15 | Market research | Promotion
Case Study: Clorox Uses AI to Transform Consumer Insights
Earlier this week, we posted about what AI might mean for advertising. This recent Wall Street Journal article, “How the Owner of Hidden Valley Ranch…
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#AI4M*: More on AI and Critical Thinking
*Note: In the forthcoming 2026 release of Essentials of Marketing, we highlight content showing how AI is used in marketing with “#AI4M” (AI for marketing). We…
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Artificial Intelligence | Chapter 04 | Chapter 13 | Chapter 15 | Chapter 16 | Tips for Teaching | Tips for Technology
#AI4M*: Does AI harm (or foster) critical thinking?
*Note: In the forthcoming 2026 release of Essentials of Marketing, we highlight content showing how AI is used in marketing with “#AI4M” (AI for marketing)….
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Artificial Intelligence | Flip Exercise | Teaching Technology Tips | Tips for Teaching | Tips for Technology
#AI4M*: Helping students become AI power-users
*Note: In the forthcoming 2026 release of Essentials of Marketing, we highlight content showing how AI is used in marketing with “#AI4M” (AI for marketing)….
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AI Assistant Showdown: What You and Your Students Should Know
With so many AI assistants flooding the market, it’s tough to keep track of what each one actually does well—and what sets them apart. This…
