Topgolf turned driving-range golf into a group night out and sold for roughly $2 billion at its peak. The twins who built it, Steve and…
The Daydream app allows shoppers to use natural language to find fashion. You and your students can read about it in “AI shopping is coming…
I have been vibecoding with Claude. What is vibe coding? It is a way to create software, websites, or apps using everday language that prompts…
As you prepare for your marketing classes this fall, one of the challenges is bound to be what to teach students about AI and how…
Morning Consult is a marketing research firm and I am on its email list. A recent email (May 6, 2026), “Our Best Intel: Google Gemini,”…
I’ve just released a free eBook, Teaching Marketing in the Age of AI, written for college instructors who are wrestling with the same questions I…
A couple of weeks ago, I presented a webinar for McGraw-Hill titled “Teaching Marketing in the Age of AI: Simple Ways to Build Critical Thinkers.”…
Two recent Wall Street Journal articles offer marketing instructors a timely window into one of the most significant shifts in consumer behavior and retail strategy…
The market research industry — a roughly $150 billion sector long built on surveys, focus groups, and human panels — is facing a wave of…