Right now I am revising Essentials of Marketing. During that process, I run across a lot of articles like “The 39 Crucial B2B Marketing Statistics…
With the growth of AI, it helps to read interviews with leaders. A couple of weeks ago we featured an interview with the digital manager…
Holcim, a 112-year-old construction materials company, is proving that even traditional industries can benefit from cutting-edge digital innovation. By integrating generative AI (gen AI) into…
The year 2024 demonstrated that advertising operates in an increasingly interactive and contentious space. For examples, see “10 Ads That Struck a Cultural Nerve in…
Do you know Tom Fishburne and the Marketoonist? Tom draws fun marketing related cartoons that provide remarkable insights into marketing practice. His latest post, “AI…
This short article on dynamic pricing provides some good examples you can use in class (see also this blog post, this article and this article)….
In this tutorial, the management professor Boris Nikolaev demonstrates five powerful use cases of Google’s NotebookLM, an AI-driven research assistant designed to enhance learning and…
I originally heard about this on Perplexity Discover Daily podcast and on the Perplexity Dailies website. And for a deeper dive, check out this article…
Many of us are looking for good quality insights on teaching marketing in the fast-emerging age of AI. Regular readers know that I am partial…