The market research industry — a roughly $150 billion sector long built on surveys, focus groups, and human panels — is facing a wave of…
I think most (all?) of us are still trying to figure out how we need to change our courses to account for the rapid rise…
This Friday, February 27, I am doing a Webinar for McGraw-Hill. Here is the official invitation, just in case you didn’t receive it from my…
Here are two articles that highlight a shift in how artificial intelligence is transforming the healthcare landscape. The first article, “The AI doctor will see…
Let’s catch up on some marketing news. As you might guess, I tend to scan a lot of news sources. I collect a lot of…
As AI becomes more ubiquitous, what skills now matter to employers? This is an important question for those of us teaching and for our students….
“OpenAI Wants Brands to Allow Their Mascots to Appear in Gen AI Videos” (The Wall Street Journal, November 4, 2025) should they? OpenAI’s new Sora…
There has been a lot of activity around using AI to help people shop. This space is still emerging, so it could be ripe for…
Here is another brand that many of our students frequent, Taco Bell. AI offers promise for the fast-food industry, which is always looking for ways…