Before mass production, you bought bread from a neighbor you knew. Then you bought it from a grocery chain, made by a company you had…
Sarah, a 20-year-old NYU student, was asked how much personal information she hands to her chatbot. “I think about it for a little bit and…
Topgolf turned driving-range golf into a group night out and sold for roughly $2 billion at its peak. The twins who built it, Steve and…
The Daydream app allows shoppers to use natural language to find fashion. You and your students can read about it in “AI shopping is coming…
I have been vibecoding with Claude. What is vibe coding? It is a way to create software, websites, or apps using everday language that prompts…
As you prepare for your marketing classes this fall, one of the challenges is bound to be what to teach students about AI and how…
Morning Consult is a marketing research firm and I am on its email list. A recent email (May 6, 2026), “Our Best Intel: Google Gemini,”…
I’ve just released a free eBook, Teaching Marketing in the Age of AI, written for college instructors who are wrestling with the same questions I…
A couple of weeks ago, I presented a webinar for McGraw-Hill titled “Teaching Marketing in the Age of AI: Simple Ways to Build Critical Thinkers.”…