#AI4M: AI in the Exam Room – How Patients and Doctors Are Using Chatbots and Algorithms
Here are two articles that highlight a shift in how artificial intelligence is transforming the healthcare landscape. The first article, “The AI doctor will see…
Artificial Intelligence
- Artificial Intelligence | Chapter 01 | Chapter 02 | Chapter 03 | Chapter 04 | Chapter 05 | Chapter 07 | Chapter 08 | Chapter 13 | Chapter 15 | Chapter 16 | Chapter 17 | Chapter 18 | Ethics | External market environment | Integrated marketing communications | Positioning | Price | Product | Social responsibility | Strategy planning | Video
Marketing News Catch-Up
Let’s catch up on some marketing news. As you might guess, I tend to scan a lot of news sources. I collect a lot of…
#AI4M: What skills matter to employers now?
As AI becomes more ubiquitous, what skills now matter to employers? This is an important question for those of us teaching and for our students….
- Artificial Intelligence | Chapter 03 | Chapter 13 | Chapter 15 | Chapter 16 | In-Class Activity | Promotion | Video
#AI4M: Should Brands Lend Their Mascots to AI Videos?
“OpenAI Wants Brands to Allow Their Mascots to Appear in Gen AI Videos” (The Wall Street Journal, November 4, 2025) should they? OpenAI’s new Sora…
- Artificial Intelligence | Chapter 05 | Chapter 12 | Chapter 14 | Chapter 17 | Ethics | Flip Exercise | In-Class Activity
#AI4M: Swipe, Sort, Save: The New AI-Powered Buyer Journey
There has been a lot of activity around using AI to help people shop. This space is still emerging, so it could be ripe for…
- Artificial Intelligence | Chapter 05 | Chapter 07 | Chapter 09 | Chapter 12 | Chapter 13 | Chapter 16 | Place | Product | Promotion | Retailing | Video
#AI4M: Fast but Not Friendly? Taco Bell’s AI Drive-Thru Faces Its Human Test
Here is another brand that many of our students frequent, Taco Bell. AI offers promise for the fast-food industry, which is always looking for ways…
#AI4M: From Barefoot to Bluetooth: How Running Shoes Are Evolving
Athletic apparel and technology resonate with many of our students. Thus, this article from the Wall Street Journal, “The Evolution of the Running Shoe and…
#AI4M: AI Shouldn’t Replace Marketers, It Should Replace Bad Marketing
Now for a positive take on the implications of AI on marketing practice. This article, “Stop Worrying About AI Taking Your Marketing Job — and…
- Artificial Intelligence | Chapter 07 | Chapter 13 | Chapter 15 | Chapter 16 | In-Class Activity | Market research | Promotion
#AI4M: AI and Influencers: How Unilever Turned Dove Soap into a Viral Sensation
This is a short article, “How Unilever Used AI to Make Soap Go Viral,” (Wall Street Journal, July 8, 2025), but it can be used…
