Teaching Marketing in the Age of AI
This Friday, February 27, I am doing a Webinar for McGraw-Hill. Here is the official invitation, just in case you didn’t receive it from my publisher. Note that I will post a link to a recording of my presentation when that is available (probably in the next week or two).
Hello Professor,
Are your students prepared to excel in the rapidly evolving, AI-driven business landscape? Join us for the “Future-proof Skills” webinar series, where experienced faculty share strategies to enhance classroom instruction and connect theoretical concepts to real-world applications. Learn how advancements in AI are reshaping the way we teach critical thinking and essential business skills.
Upcoming Session:
Friday, February 27, 2026, at 1:00 PM ET
Teaching Marketing in the Age of AI: Simple Ways to Build Critical Thinkers
Join Professor Joe Cannon, author of Essentials of Marketing, as he shares the active learning approach he uses to meet that challenge. Learn how to turn traditional lectures into high-impact, skill-building sessions that help students master content and think more deeply about marketing problems.