AI in Marketing Education: Navigating the New Landscape
As a textbook author and marketing professor, I closely following developments in AI and their impact on education. As those of you who follow Teach…
Tips for Teaching
Using AI to Support Your Teaching
We are going to close this school year with a topic that has generated a lot of our posts over the last year. We post…
Co-Intelligence: Great AI Primer from Ethan Mollick
I think we are all trying to figure out how artificial intelligence fits into our classes. In fact, I think we will be trying to…
Will Story Time Get Your Students’ Attention?
A recent Harvard Business Publishing article highlights “Educators’ Most Effective Attention-Grabbing Techniques.” The author describes how “compelling teachers move beyond presenting to storytelling.” I learned…
Some ideas for how your students can use ChatGPT to support their learning
I have frequently mentioned and linked to Ethan Mollick and his “One Useful Thing” blog. This past fall he published a series of articles in…
What are you telling your students about how they can use ChatGPT in your class?
ChatGPT and other large language models are powerful tools that could be used to accelerate, supplement, or destroy education — perhaps depending on who you…
Interested in AI and Teaching – You Should be Reading “One Useful Thing”
I continue to try to get my arms around large language model (LLM) artificial intelligence, like ChatGPT (and others, though I mostly use ChatGPT right…
Teach the 4 Ps is back!
I apologize for the lack of blog posting for the last few months. During the spring, my revision of Essentials of Marketing, took up more…
Improving Student Engagement
When I see surveys of marketing instructors, the most common challenge they report is getting students to engage with course material. Which is a challenge…