McGraw-Hill Makes Connect Free for Spring 2020 (#M4BW)

by Leave a Comment

We’re reaching out to share some additional details around the efforts McGraw-Hill is making to help support our customers as best we can. After you review this list, please let us know if there is a type of support or resource that you need or that you hear fellow colleagues asking for that we haven’t addressed! After we work through this initial stage of just-in-time support, we will continue to think of ways we can support faculty and engage students in online environments. We are considering a Virtual Guest Lecture series; please let us know if you would be interested/willing to participate!

McGraw-Hill’s efforts at the corporate level:

  •  Connect is now available for free to all who need it (i.e. instructors who weren’t already using Connect – print only adopters and competitive users).
  • The following help site went live last Thursday: https://www.mheducation.com/highered/support/connect/how-to-move-your-course-online
    We hosted a DFC-led webinar on Monday on moving your course online, invites for which went out to all higher ed instructors. We had about 875 attendees, and will be following up with all of them with recordings and help as needed.
    Course-build requests are being addressed and prioritized with an all-hands effort across the company to respond to the demand. So far, we have more than 2,000 such requests and are working through them. (Nicole and I are on the “overflow” team of folks helping to build these courses! 😊)
    Social media messaging on MH channels to promote all of the above. Here’s an example from FB:

 

We are also adding a (growing list) of webinars on various topics. Here is a sampling:

  • Basics of Connect

 

Program Bitly URL
Basics of Connect http://bit.ly/basicsofconnect
Blackboard Integration http://bit.ly/2X4swXD
Canvas Integration http://bit.ly/2Yb84Rm
D2L Integration http://bit.ly/2WZslrT
Moodle Integration http://bit.ly/2Ya9pYx
Reports and Course Data http://bit.ly/2Fx7xSB
Using Test Builder http://bit.ly/2LgvoJP
SmartBook 2.0 http://bit.ly/2Ng4vZ6

At the Marketing Portfolio level, we began running DFC-led webinars this week on Engaging Students Online with Connecting Marketing: “I was a seated instructor until yesterday….” Nicole posted two brand-new podcasts on COVID-19 to our Marketing Insights podcast series:(go to bit.ly/Marketing_Insights)

We are compiling other ready-made resources (i.e. tutorials on how to assign the Mini Sims) and will continue to add additional resources and tools to support our customers during this challenging time.

Understandably, we’re seeing an effect in terms of takeaway opportunities with presentations that were scheduled having been cancelled, and messaging from hot opportunities that they now don’t have time to further vet materials or consider a change. We’ll be closely monitoring and checking in with these disrupted near-misses as things settle – and of course, for anyone who still wants to talk about changing, we are happy to have those conversations! In the meantime, we’re focused squarely on supporting our customers however we can.

Sending healthy and happy thoughts your way,

Meredith & Nicole

Moving your marketing course online? McGraw-Hill can help

by Leave a Comment

Many of us are scrambling to move our courses to an online format. Many of the publishers, including McGraw-Hill, which publishes our textbook, are jumping in to help. I received the message below from McGraw-Hill and wanted to share it.

With the suspension of many face-to-face classes, we’re personally reaching out and offering resources that can help as you move your courses online. We know the highest priority right now is the health and safety of you and your students, but we’d also like to offer help in ensuring that your course continues to run smoothly during this difficult time.

Yesterday, McGraw-Hill hosted a webinar highlighting broad strategies you can use in transitioning your course from face-to-face to online (you can access that webinar recording HERE under Step 1: Set Up Your Course). Now we’d like to invite you to more discipline-specific sessions that will explore some of the resources available to you in your discipline and courses.

Click on a link below to register.

Note: We have more webinars scheduled for next week. Look for those dates and times in a future email!

MARKETING
Engaging Students Online with Connect Marketing: “I was a seated instructor until yesterday…..”Wednesday, March 18 @ 12 p.m. EDTThursday, March 19 @ 3 p.m. EDT

Friday, March 20 @ 12 p.m. EDT

Monday, March 23 @ 3 p.m. EDT

Essentials of Marketing 17th edition now available

by Leave a Comment

We are excited to let you know that you can now get access to the new edition of Essentials of Marketing. The book is being this month–January 2020.

The new edition features a new emphasis on marketing for a better world, further refinement of our flexible  marketing analytics package (use as much as your students need), and updates to our active learning package. And of course is updated for currency. If you want more information, click through to the book’s information page, check out our emag, contact your McGraw-Hill sales rep or drop Joe Cannon an email.

New Year’s Resolution: More active learning in the college classroom

by Leave a Comment

Let’s kick off the new year right — and resolve to add more active learning to your classroom.

I recently received an email from Harvard Business School that touted three articles promoting active learning in the college classroom. Check these out for more ideas about how to create a more engaging class for your students:

  • “Overcoming Peer Learning Phobia” describes Harvard Kennedy School lecturer Tim O’Brien’s use of the Socratic method in his classes. I like that this article offers some practical, easy-to-implement practices you can add to your class.
  • Next, in “Why All Classes Should Be Safe and Noisy,” Rutgers University Professor of Teaching Patricia O’Brien-Richardson offers five specific in-class strategies.

All these articles cite research that supports the approach. Just one more reason to email (send to Joe.Cannon at colostate.edu) and ask for your free copy of Flip Your Marketing Classroom and for samples of our In-Class Activities designed specifically for Essentials of Marketing. Check them out and try something new in your marketing class.

 

Flip Your Marketing Class!

by Leave a Comment

A few years ago, I (Joe Cannon) flipped my marketing class. It went well and I began to research active learning and the flipped classroom to learn how to do it better. After doing all that research, I wanted to share my learning and my experience. So I wrote Flip Your Marketing Class. I am making the book available as a free eBook for anyone interested. To give you a better idea of what the book is about, I briefly describe the chapters below. To get your free PDF copy of the book, email Joe Cannon please put “Flip Your Marketing Class” in the subject line.

  • Chapter 1: What is this book about? This chapter sets the stage, so an interested reader can determine what value the book might offer them, and how it is organized in case they want to focus on select topics.
  • Chapter 2: What is active learning? This chapter provides definitions and explanations of learning, active learning, and passive learning.
  • Chapter 3: What is a flipped classroom? This chapter introduces the flipped classroom. It discusses the costs and benefits of flipping your classroom.
  • Chapter 4: What educational theories and concepts inform the design of a flipped classroom? This chapter provides a selective review of the academic literature on teaching, learning, active learning, and the flipped classroom. It specifically looks at a few relevant theories including Bloom’s Taxonomy, constructivism, and scaffolding. It also looks at the empirical evidence supporting active learning more generally and the flipped classroom model.
  • Chapter 5: How did you flip your classroom? In this chapter, I share my experiences flipping the classroom. I discuss planning for the class and how I implemented the model. I include a variety of tips and tricks that I found helpful. I also offer other options that I considered but did not end up using.
  • Appendices: Here, I provide sample syllabi, in-class activities, teaching notes, and sample PowerPoint slides, and more.