Maximize Learning: 5 Strategies to Boost Your Throughput
I like to read books about the science of learning. This has helped me develop better teaching and learning materials (see Essentials of Marketing and…
Tips for Teaching
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Help Your Students Supercharge Their Study Habits with NotebookLM: See 5 Key Use Cases
In this tutorial, the management professor Boris Nikolaev demonstrates five powerful use cases of Google’s NotebookLM, an AI-driven research assistant designed to enhance learning and…
Book summary: ChatGPT Assignments to Use in Your Classroom Today
Many of us are looking for good quality insights on teaching marketing in the fast-emerging age of AI. Regular readers know that I am partial…
AI in Marketing Education: Navigating the New Landscape
As a textbook author and marketing professor, I closely following developments in AI and their impact on education. As those of you who follow Teach…
Using AI to Support Your Teaching
We are going to close this school year with a topic that has generated a lot of our posts over the last year. We post…
Co-Intelligence: Great AI Primer from Ethan Mollick
I think we are all trying to figure out how artificial intelligence fits into our classes. In fact, I think we will be trying to…
Will Story Time Get Your Students’ Attention?
A recent Harvard Business Publishing article highlights “Educators’ Most Effective Attention-Grabbing Techniques.” The author describes how “compelling teachers move beyond presenting to storytelling.” I learned…
Some ideas for how your students can use ChatGPT to support their learning
I have frequently mentioned and linked to Ethan Mollick and his “One Useful Thing” blog. This past fall he published a series of articles in…
What are you telling your students about how they can use ChatGPT in your class?
ChatGPT and other large language models are powerful tools that could be used to accelerate, supplement, or destroy education — perhaps depending on who you…