I have been vibecoding with Claude. What is vibe coding? It is a way to create software, websites, or apps using everday language that prompts…
As you prepare for your marketing classes this fall, one of the challenges is bound to be what to teach students about AI and how…
I’ve just released a free eBook, Teaching Marketing in the Age of AI, written for college instructors who are wrestling with the same questions I…
A couple of weeks ago, I presented a webinar for McGraw-Hill titled “Teaching Marketing in the Age of AI: Simple Ways to Build Critical Thinkers.”…
I think most (all?) of us are still trying to figure out how we need to change our courses to account for the rapid rise…
This Friday, February 27, I am doing a Webinar for McGraw-Hill. Here is the official invitation, just in case you didn’t receive it from my…
As AI becomes more ubiquitous, what skills now matter to employers? This is an important question for those of us teaching and for our students….
*Note: In the forthcoming 2026 release of Essentials of Marketing, we highlight content showing how AI is used in marketing with “#AI4M” (AI for marketing). We…
*Note: In the forthcoming 2026 release of Essentials of Marketing, we highlight content showing how AI is used in marketing with “#AI4M” (AI for marketing)….