Teach the 4 Ps is back!
I apologize for the lack of blog posting for the last few months. During the spring, my revision of Essentials of Marketing, took up more…
Tips for Teaching
Improving Student Engagement
When I see surveys of marketing instructors, the most common challenge they report is getting students to engage with course material. Which is a challenge…
Give yourself a break, and lower your cognitive load while teaching…
I have always enjoyed Harvard Business School Publishing’s offerings. I teach a lot of MBA classes and use many of the site’s readings and cases…
“Flipping the Online Classroom” Joe’s webinar recording…
This is a recording of my recent webinar “Flipping the Online Classroom” hosted by McGraw-Hill. For more resources, see my recent blog posts “Flipping the…
Flipping the Online Classroom – Post Webinar Q&A and Comments
On May 22, I gave a presentation, Flipping the Online Classroom (this links to my previous post about the presentation). My presentation was one of…
“Flipping the Online Classroom” – Resources for Online Active Learning
Today (May 22, 2020) I have the pleasure of being a presenter for a McGraw-Hill webinar, “Our New Normal in a COVID-19 World.” My presentation…
McGraw-Hill Makes Connect Free for Spring 2020 (#M4BW)
We’re reaching out to share some additional details around the efforts McGraw-Hill is making to help support our customers as best we can. After you…
Moving your marketing course online? McGraw-Hill can help
Many of us are scrambling to move our courses to an online format. Many of the publishers, including McGraw-Hill, which publishes our textbook, are jumping…
Essentials of Marketing 17th edition now available
We are excited to let you know that you can now get access to the new edition of Essentials of Marketing. The book is being…