The new edition features a new emphasis on marketing for a better world, further refinement of our flexible marketing analytics package (use as much as your students need), and updates to our active learning package. And of course is updated for currency. If you want more information, click through to the book’s information page, check out our emag, contact your McGraw-Hill sales rep or drop Joe Cannon an email.
Let’s kick off the new year right — and resolve to add more active learning to your classroom.
I recently received an email from Harvard Business School that touted three articles promoting active learning in the college classroom. Check these out for more ideas about how to create a more engaging class for your students:
- “Overcoming Peer Learning Phobia” describes Harvard Kennedy School lecturer Tim O’Brien’s use of the Socratic method in his classes. I like that this article offers some practical, easy-to-implement practices you can add to your class.
- Next, in “Why All Classes Should Be Safe and Noisy,” Rutgers University Professor of Teaching Patricia O’Brien-Richardson offers five specific in-class strategies.
All these articles cite research that supports the approach. Just one more reason to email (send to Joe.Cannon at colostate.edu) and ask for your free copy of Flip Your Marketing Classroom and for samples of our In-Class Activities designed specifically for Essentials of Marketing. Check them out and try something new in your marketing class.
A few years ago, I (Joe Cannon) flipped my marketing class. It went well and I began to research active learning and the flipped classroom to learn how to do it better. After doing all that research, I wanted to share my learning and my experience. So I wrote Flip Your Marketing Class. I am making the book available as a free eBook for anyone interested. To give you a better idea of what the book is about, I briefly describe the chapters below. To get your free PDF copy of the book, email Joe Cannon please put “Flip Your Marketing Class” in the subject line.
- Chapter 1: What is this book about? This chapter sets the stage, so an interested reader can determine what value the book might offer them, and how it is organized in case they want to focus on select topics.
- Chapter 2: What is active learning? This chapter provides definitions and explanations of learning, active learning, and passive learning.
- Chapter 3: What is a flipped classroom? This chapter introduces the flipped classroom. It discusses the costs and benefits of flipping your classroom.
- Chapter 4: What educational theories and concepts inform the design of a flipped classroom? This chapter provides a selective review of the academic literature on teaching, learning, active learning, and the flipped classroom. It specifically looks at a few relevant theories including Bloom’s Taxonomy, constructivism, and scaffolding. It also looks at the empirical evidence supporting active learning more generally and the flipped classroom model.
- Chapter 5: How did you flip your classroom? In this chapter, I share my experiences flipping the classroom. I discuss planning for the class and how I implemented the model. I include a variety of tips and tricks that I found helpful. I also offer other options that I considered but did not end up using.
- Appendices: Here, I provide sample syllabi, in-class activities, teaching notes, and sample PowerPoint slides, and more.
We are excited to announce the publication of the 16th edition of Essentials of Marketing. The new edition features extended coverage of marketing analytics, more active learning supplements, and of course many updates for currency. If you want more information, click through to the book’s information page, check out our emag, contact your McGraw-Hill sales rep or drop Joe Cannon an email.
You may have noticed that Teach the 4 Ps took a bit of a break. For much of the last year, other activities – including revising Essentials of Marketing (watch for the 16th edition this spring) – have taken me away from day-to-day maintenance of Teach the 4 Ps. While we kept up semi-annual extensive updates of Learn the 4 Ps, this site has languished a bit. We apologize, but we also have a plan to get things going again.
To make sure this happens, we have recruited some help. I want to introduce the newest member of the T4Ps team, Jon Firooz. Jon has taught a range of marketing courses at Colorado State University. Jon’s background includes senior level R&D and marketing positions with Hewlett Packard and In-Situ. Jon knows Essentials of Marketing because he uses the text when he teaches the introductory marketing class; Jon also helped develop ancillary materials for the book including the end-of-chapter and Connect Interactive activities “Marketing Analytics: Data to Knowledge.” Our students enjoy Jon’s teaching and I am sure you will appreciate what he brings to these pages.