#AI4M*: More on AI and Critical Thinking
*Note: In the forthcoming 2026 release of Essentials of Marketing, we highlight content showing how AI is used in marketing with “#AI4M” (AI for marketing). We…
Tips for Teaching
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Artificial Intelligence | Chapter 04 | Chapter 13 | Chapter 15 | Chapter 16 | Tips for Teaching | Tips for Technology
#AI4M*: Does AI harm (or foster) critical thinking?
*Note: In the forthcoming 2026 release of Essentials of Marketing, we highlight content showing how AI is used in marketing with “#AI4M” (AI for marketing)….
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Artificial Intelligence | Flip Exercise | Teaching Technology Tips | Tips for Teaching | Tips for Technology
#AI4M*: Helping students become AI power-users
*Note: In the forthcoming 2026 release of Essentials of Marketing, we highlight content showing how AI is used in marketing with “#AI4M” (AI for marketing)….
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AI Assistant Showdown: What You and Your Students Should Know
With so many AI assistants flooding the market, it’s tough to keep track of what each one actually does well—and what sets them apart. This…
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Maximize Learning: 5 Strategies to Boost Your Throughput
I like to read books about the science of learning. This has helped me develop better teaching and learning materials (see Essentials of Marketing and…
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Artificial Intelligence | Teaching Technology Tips | Tips for Teaching | Tips for Technology | Video
Help Your Students Supercharge Their Study Habits with NotebookLM: See 5 Key Use Cases
In this tutorial, the management professor Boris Nikolaev demonstrates five powerful use cases of Google’s NotebookLM, an AI-driven research assistant designed to enhance learning and…
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Book summary: ChatGPT Assignments to Use in Your Classroom Today
Many of us are looking for good quality insights on teaching marketing in the fast-emerging age of AI. Regular readers know that I am partial…
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AI in Marketing Education: Navigating the New Landscape
As a textbook author and marketing professor, I closely following developments in AI and their impact on education. As those of you who follow Teach…
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Using AI to Support Your Teaching
We are going to close this school year with a topic that has generated a lot of our posts over the last year. We post…
