Interested in AI and Teaching – You Should be Reading “One Useful Thing”
I continue to try to get my arms around large language model (LLM) artificial intelligence, like ChatGPT (and others, though I mostly use ChatGPT right…
Tips for Teaching
Teach the 4 Ps is back!
I apologize for the lack of blog posting for the last few months. During the spring, my revision of Essentials of Marketing, took up more…
Improving Student Engagement
When I see surveys of marketing instructors, the most common challenge they report is getting students to engage with course material. Which is a challenge…
Give yourself a break, and lower your cognitive load while teaching…
I have always enjoyed Harvard Business School Publishing’s offerings. I teach a lot of MBA classes and use many of the site’s readings and cases…
“Flipping the Online Classroom” Joe’s webinar recording…
This is a recording of my recent webinar “Flipping the Online Classroom” hosted by McGraw-Hill. For more resources, see my recent blog posts “Flipping the…
Flipping the Online Classroom – Post Webinar Q&A and Comments
On May 22, I gave a presentation, Flipping the Online Classroom (this links to my previous post about the presentation). My presentation was one of…
“Flipping the Online Classroom” – Resources for Online Active Learning
Today (May 22, 2020) I have the pleasure of being a presenter for a McGraw-Hill webinar, “Our New Normal in a COVID-19 World.” My presentation…
McGraw-Hill Makes Connect Free for Spring 2020 (#M4BW)
We’re reaching out to share some additional details around the efforts McGraw-Hill is making to help support our customers as best we can. After you…
Moving your marketing course online? McGraw-Hill can help
Many of us are scrambling to move our courses to an online format. Many of the publishers, including McGraw-Hill, which publishes our textbook, are jumping…