Hello loyal readers. As you probably noticed it has been a long time since our last post here at Teach the 4 Ps. Last spring the work involved in writing the 15th edition of Essentials of Marketing left me little time for blogging. Now the new edition is out and I am (almost) done with all the supplements. So I want to get back to sharing some ideas for teaching the introductory marketing class.
Did you notice the new look? I did have time to work with a developer and update the look and feel of the blog. I have a few more ideas that I hope to unveil in the coming weeks. Until then, look for some interesting current articles, videos, links, etc.