“Flipping the Online Classroom” – Resources for Online Active Learning
Today (May 22, 2020) I have the pleasure of being a presenter for a McGraw-Hill webinar, “Our New Normal in a COVID-19 World.” My presentation…
Tips for Teaching
McGraw-Hill Makes Connect Free for Spring 2020 (#M4BW)
We’re reaching out to share some additional details around the efforts McGraw-Hill is making to help support our customers as best we can. After you…
Moving your marketing course online? McGraw-Hill can help
Many of us are scrambling to move our courses to an online format. Many of the publishers, including McGraw-Hill, which publishes our textbook, are jumping…
Essentials of Marketing 17th edition now available
We are excited to let you know that you can now get access to the new edition of Essentials of Marketing. The book is being…
New Year’s Resolution: More active learning in the college classroom
Let’s kick off the new year right — and resolve to add more active learning to your classroom. I recently received an email from Harvard…
Flip Your Marketing Class!
A few years ago, I (Joe Cannon) flipped my marketing class. It went well and I began to research active learning and the flipped classroom…
Essentials of Marketing 16e is now published and ready for your review…
We are excited to announce the publication of the 16th edition of Essentials of Marketing. The new edition features extended coverage of marketing analytics, more active learning…
Teach the 4 Ps is back!
You may have noticed that Teach the 4 Ps took a bit of a break. For much of the last year, other activities – including…
“What’s Now?” It’s one of the new features in Essentials of Marketing 15e
We are pleased to unveil a new feature with this edition of Essentials of Marketing. One of the challenges we face with writing a marketing textbook…