Essentials of Marketing 17th edition now available

We are excited to let you know that you can now get access to the new edition of Essentials of Marketing. The book is being this month–January 2020.

The new edition features a new emphasis on marketing for a better world, further refinement of our flexible  marketing analytics package (use as much as your students need), and updates to our active learning package. And of course is updated for currency. If you want more information, click through to the book’s information page, check out our emag, contact your McGraw-Hill sales rep or drop Joe Cannon an email.