Chapter 10

Luxury in the Age of Accessibility: Lessons on Modern Marketing from Birkin and Wirkin
| | | | | | | | | | | | | |

Luxury in the Age of Accessibility: Lessons on Modern Marketing from Birkin and Wirkin

The Hermès Birkin and Walmart Wirkin offer contrasting case studies on luxury branding and consumer accessibility. While Hermès employs scarcity and exclusivity to position the…

Time’s Best Inventions of 2023…
| | | | | | | | | | | | | | | | | | | | | | | | | | | | | | |

Time’s Best Inventions of 2023…

Are you searching for some fun new examples to use in class? Innovation and new products are an important outcome of good marketing. The Time…