Some #M4BW examples for you…
As regular readers know, through this blog and the forthcoming 17th edition of Essentials of Marketing (publishing in February 2020) we have taken on the…
Chapter 10
Chapter 10 | Chapter 11 | Chapter 12 | Place
Delivering convenience and high quality meat from a vending machine
Students don’t often think about how Place and choice of distribution channel can differentiate a product or deliver value (often through convenience). And not too…
University of the Pacific Welcomes Pepsi Snackbot to Campus
It’s the start of a new semester and the newest freshman at the University of the Pacific in Stockton, CA is Pepsi’s new Snackbot. Developed…
Amazon Reports Increased Streaming of NFL Games
MediaPost recently published this article reporting that Amazon’s viewership of live-streamed Thursday night NFL games is up 22% to 14.7M viewers so far this season. For…
Chapter 03 | Chapter 08 | Chapter 09 | Chapter 10 | Chapter 11 | Chapter 13 | Chapter 15 | Chapter 16
Cannabis Coca-Cola
Coca-Cola is looking at getting into the cannabis-infused drink business. You won’t be able to get high off the drink since it uses a non-psychoactive…
Target Stores Reinvention Pays Off
Brick-and-mortar retailers like Target, Wal-Mart, and Best Buy have been struggling to find ways to stay relevant in the new Amazon age. After trying to…
The Exaggerated Death of Retail
Amazon is a retail juggernaut. Last year the company was responsible for 5% of total US retail sales (online and offline). Their growth and expansion…
Channel Optimization with Big Data
Continuing the theme of our last post, this article on ZDNet discusses the way UPS uses big data to solve business problems. In their case,…
The Collapse of Retail
Every few months there is an article about the end of the brick-and-mortar retail era. Chain after chain disappear, often citing Amazon as the primary…