Inflation worries influence consumer behavior; how do companies respond?
Several product categories have seen costs spike during the pandemic. While supply chains get plenty of well-deserved blame, there are more reasons than that. These…
Chapter 10
#M4BW | Chapter 01 | Chapter 09 | Chapter 10 | Chapter 11 | Chapter 12 | Chapter 19 | Place | Sustainability | Video
Seattle’s Zero-Emissions Last-Mile Delivery Hub
Earlier this month, the United Nations’ Intergovernmental Panel on Climate Change issued its latest report on the climate. It was not encouraging and clearly points…
How the Pandemic is Changing Consumer Behavior…
Over the last year, many of us have had conversations with our students about how the pandemic might permanently change consumer behavior. While the short-run…
#M4BW | Chapter 10 | Chapter 11 | Place
How Can Supply Chains Reduce Climate Change (#M4BW)
As regular readers of this blog know, the recently published 17th edition of Essentials of Marketing includes several examples each chapter of companies, brands, or…
Advertising | Chapter 03 | Chapter 05 | Chapter 10 | Chapter 12 | Chapter 15 | Competition | Consumer behavior
Amazon’s advertising platform turns off customers…
It seems like we talk about Amazon a lot here at Teach the 4 Ps. For several reasons Amazon is a great class example. First, it…
Some #M4BW examples for you…
As regular readers know, through this blog and the forthcoming 17th edition of Essentials of Marketing (publishing in February 2020) we have taken on the…
Chapter 10 | Chapter 11 | Chapter 12 | Place
Delivering convenience and high quality meat from a vending machine
Students don’t often think about how Place and choice of distribution channel can differentiate a product or deliver value (often through convenience). And not too…
University of the Pacific Welcomes Pepsi Snackbot to Campus
It’s the start of a new semester and the newest freshman at the University of the Pacific in Stockton, CA is Pepsi’s new Snackbot. Developed…
Amazon Reports Increased Streaming of NFL Games
MediaPost recently published this article reporting that Amazon’s viewership of live-streamed Thursday night NFL games is up 22% to 14.7M viewers so far this season. For…