One of the features in the Essentials of Marketing Instructor’s Manual is our YouTube Video Links. These were previously called YouTube PowerPoints because each link…
One of the features in the Essentials of Marketing Instructor’s Manual is our YouTube Video Links. These were previously called YouTube PowerPoints because each link…
Here is a good article that helps drive home a fundamental marketing concept—differentiation. “How Weird Wins” (Fast Company, November 11, 2025) argues that in today’s…
The Hermès Birkin and Walmart Wirkin offer contrasting case studies on luxury branding and consumer accessibility. While Hermès employs scarcity and exclusivity to position the…
Our coverage of social media in Chapter 16 includes descriptions of how the major social media platforms work and their strategies. We include a lot…
These days some marketing campaigns include (or sometimes completely rely upon) influencers in the promotion blend. Influencers are one of the fastest growing forms of…
In our “Personalized Marketing…” post from a few days ago I referenced the 2024 Global Trends Index from Marigold. This paper reports findings from a…
We are here to provide you with a few post-Super Bowl thoughts. First, we have a couple of ideas for in-class activities you could use…
In my class and my textbook, I largely refrain from using examples from the marketing of alcoholic beverages. I do not want to appear to…