Social Media Update — TikTok and Reddit
Our coverage of social media in Chapter 16 includes descriptions of how the major social media platforms work and their strategies. We include a lot…
Social media
Chapter 05 | Chapter 13 | Chapter 16 | Consumer behavior | Ethics | Promotion | Social media | Viral campaign
A few perspectives on influencers
These days some marketing campaigns include (or sometimes completely rely upon) influencers in the promotion blend. Influencers are one of the fastest growing forms of…
Chapter 03 | Chapter 04 | Chapter 05 | Chapter 13 | Chapter 15 | Chapter 16 | Consumer behavior | Demographics | Promotion | Social media
What communications close the sale?
In our “Personalized Marketing…” post from a few days ago I referenced the 2024 Global Trends Index from Marigold. This paper reports findings from a…
Advertising | Chapter 04 | Chapter 13 | Chapter 15 | Chapter 16 | Consumer behavior | Integrated marketing communications | Promotion | Social media | TV Commercial | Video
Post-Super Bowl Advertising Analysis
We are here to provide you with a few post-Super Bowl thoughts. First, we have a couple of ideas for in-class activities you could use…
#M4BW | Advertising | Chapter 03 | Chapter 04 | Chapter 05 | Chapter 09 | Chapter 13 | Chapter 15 | Chapter 16 | Ethics | External market environment | New-product development | Promotion | Social media | Social responsibility
Non-Alcoholic Beverages Are Hot!
In my class and my textbook, I largely refrain from using examples from the marketing of alcoholic beverages. I do not want to appear to…
Chapter 01 | Chapter 02 | Chapter 04 | Chapter 16 | Promotion | Publicity | Social media | Strategy planning
Case Study: Stanley and the Remarkable Story of the Quencher Tumbler
The story of Stanley and its Quencher tumbler is a great story of marketing success–and good luck. The mug is not cheap (the image at…
Chapter 05 | Chapter 08 | Chapter 13 | Chapter 15 | Chapter 16 | Promotion | Social media
Marques Brownlee’s Influence on Tech Reviews and Consumer Trends
Marques Brownlee, a YouTube tech reviewer known as MKBHD, has become a pivotal figure in the consumer electronics industry. From his studio in Kearny, New…
#M4BW | Advertising | Artificial Intelligence | B2B | Chapter 01 | Chapter 02 | Chapter 03 | Chapter 04 | Chapter 05 | Chapter 06 | Chapter 07 | Chapter 08 | Chapter 09 | Chapter 10 | Chapter 12 | Chapter 13 | Chapter 14 | Chapter 15 | Chapter 16 | Chapter 17 | Chapter 18 | Chapter 19 | Consumer behavior | New-product development | Positioning | Price | Product | Promotion | Publicity | Social media | Social responsibility | Sustainability
Time’s Best Inventions of 2023…
Are you searching for some fun new examples to use in class? Innovation and new products are an important outcome of good marketing. The Time…
The Evolving World of Humor and Brand Social Media
This New York Times article (subscription required, I usually avoid subscription links but I am thinking most readers have access to the Times through a…