A few articles on AI and Marketing
No, it is not your imagination, Teach the 4Ps posts a lot about AI and marketing. There are a couple of reasons for this. First,…
Chapter 06
Artificial Intelligence | B2B | Chapter 03 | Chapter 06 | Chapter 12 | Chapter 16 | Place | Promotion
B2B Marketing in 2025: What the Latest Data Tells Us
Right now I am revising Essentials of Marketing. During that process, I run across a lot of articles like “The 39 Crucial B2B Marketing Statistics…
From Phone Calls to AI Chat: How Holcim is Simplifying Cement Orders with AI
Holcim, a 112-year-old construction materials company, is proving that even traditional industries can benefit from cutting-edge digital innovation. By integrating generative AI (gen AI) into…
#M4BW | Advertising | Artificial Intelligence | B2B | Chapter 01 | Chapter 02 | Chapter 03 | Chapter 04 | Chapter 05 | Chapter 06 | Chapter 07 | Chapter 08 | Chapter 09 | Chapter 10 | Chapter 12 | Chapter 13 | Chapter 14 | Chapter 15 | Chapter 16 | Chapter 17 | Chapter 18 | Chapter 19 | Consumer behavior | New-product development | Positioning | Price | Product | Promotion | Publicity | Social media | Social responsibility | Sustainability
Time’s Best Inventions of 2023…
Are you searching for some fun new examples to use in class? Innovation and new products are an important outcome of good marketing. The Time…
Chapter 01 | Chapter 02 | Chapter 03 | Chapter 05 | Chapter 06 | Chapter 09 | Chapter 13 | Chapter 19 | Consumer behavior
Apple Still a Master Storyteller
Starting with Steve Jobs, Apple has always been masterful at telling stories to position its brands. In recent years Apple has sought to position its…
What’s Next? Buying for a better world (#M4BW)
The following is a direct quote from the forthcoming 17th edition of Essentials of Marketing and highlights examples of marketing for a better world in B2B. The…
Amazon Backing Off Hospital Sales
Amazon is a juggernaut that seems to enter one market after the next. Most of these ventures are successful for the firm but not all…
B2B | Chapter 06 | What's Now?
What’s Now? Chapter 6 – Do B2B Sellers Understand How Purchasing Agents Shop?
As we know from chapter 6, organizational customers are different as compared to consumers. The chapter notes that “most purchasing managers start with an Internet…