What’s Next? Buying for a better world (#M4BW)
The following is a direct quote from the forthcoming 17th edition of Essentials of Marketing and highlights examples of marketing for a better world in B2B. The…
Chapter 06
Amazon Backing Off Hospital Sales
Amazon is a juggernaut that seems to enter one market after the next. Most of these ventures are successful for the firm but not all…
B2B | Chapter 06 | What's Now?
What’s Now? Chapter 6 – Do B2B Sellers Understand How Purchasing Agents Shop?
As we know from chapter 6, organizational customers are different as compared to consumers. The chapter notes that “most purchasing managers start with an Internet…