Many of our students enjoy eating out, especially at fast food restaurants. Therefore, you can expec YouGov’s Best Bites 2026: U.S. Restaurant Brand Rankings to…
I’ve just released a free eBook, Teaching Marketing in the Age of AI, written for college instructors who are wrestling with the same questions I…
Over 25 years ago, B. Joseph Pine II and James Gilmore made business leaders think differently with their book The Experience Economy. The insights from…
As an owner of a couple of EVs, and someone concerned about climate change, but also an American citizen concerned about the competitiveness of our…
Two recent Wall Street Journal articles offer marketing instructors a timely window into one of the most significant shifts in consumer behavior and retail strategy…
One of the features in the Essentials of Marketing Instructor’s Manual is our YouTube Video Links. These were previously called YouTube PowerPoints because each link…
Every February, marketing instructors get a golden opportunity: the Super Bowl. While the big game delivers drama on the field, the commercials deliver a masterclass…
This article from the BBC, “How UK plush toy Jellycat conquered China” (January 3, 2026) is worth a little playing around. When I first discovered…
Here are two articles that highlight a shift in how artificial intelligence is transforming the healthcare landscape. The first article, “The AI doctor will see…