Sarah, a 20-year-old NYU student, was asked how much personal information she hands to her chatbot. “I think about it for a little bit and…
One note before the story. This article involves compulsive spending, a drained retirement account, and a marriage that ended over it. Compulsive spending and gambling…
Note: I normally avoid posting about alcohol brands. Our textbook uses few (if any) alcohol examples or images. That said, I know many instructors are…
The Daydream app allows shoppers to use natural language to find fashion. You and your students can read about it in “AI shopping is coming…
Many of our students enjoy eating out, especially at fast food restaurants. Therefore, you can expec YouGov’s Best Bites 2026: U.S. Restaurant Brand Rankings to…
I’ve just released a free eBook, Teaching Marketing in the Age of AI, written for college instructors who are wrestling with the same questions I…
Over 25 years ago, B. Joseph Pine II and James Gilmore made business leaders think differently with their book The Experience Economy. The insights from…
As an owner of a couple of EVs, and someone concerned about climate change, but also an American citizen concerned about the competitiveness of our…
Two recent Wall Street Journal articles offer marketing instructors a timely window into one of the most significant shifts in consumer behavior and retail strategy…