Shopping During COVID-19 Accelerates Changes in Retail
The brick-and-mortar retail business has struggled through the pandemic. With many retailers closed or shoppers simply avoiding them, online retailers benefitted. That has also created…
The brick-and-mortar retail business has struggled through the pandemic. With many retailers closed or shoppers simply avoiding them, online retailers benefitted. That has also created…
This Wall Street Journal video “Behind Costco’s Treasure-Hunt Shopping Strategy,” describes Costco’s marketing strategy. (see also this article at Business Insider). Surprisingly, the store makes…
Over the last year, many of us have had conversations with our students about how the pandemic might permanently change consumer behavior. While the short-run…
OK, life gives you lemons (or worse, far worse, a pandemic), how do you make lemonade. Because the pandemic is everywhere these days, we might…
It seems like we talk about Amazon a lot here at Teach the 4 Ps. For several reasons Amazon is a great class example. First, it…
The following is a direct quote from the forthcoming 17th edition of Essentials of Marketing. Many consumers are showing increasingly positive attitudes toward sustainability—and these…
Marketing strategies universally need to incorporate mechanisms to attract, upsell, and retain customers. Some companies focus more on one aspect than another but they’re all…
My students frequently tell me how important beer is in their lives. Yet despite their outward proclamation, their actual drinking habits have changed and the…
Ben & Jerry’s is the latest company to join the movement to discontinue use of plastic straws. This follows similar decisions by Disney, Starbucks, Royal…