Marketing Head-Scratchers
Have you ever seen an advertisement that caused you to scratch your head and ask “What were they thinking?” There’s no shortage of examples of…
Have you ever seen an advertisement that caused you to scratch your head and ask “What were they thinking?” There’s no shortage of examples of…
Smartphones revolutionized the world and it wasn’t long after the first smartphone was released that everyone wanted one of their own. For years, smartphone manufacturers…
Most industries report a decline in the effectiveness of advertising as a means to tell customers about their product. As we note in chapter 16,…
Snap Kitchen is trying to find that sweet spot many consumers want — tasty, convenient and healthy food at a fair price. There is a good…
According to “Here’s how millennials could change health care” (USA Today, February 7, 2016) the health care needs of millennials differ from those of the…