Burger King’s “Nightmare King”
Capitalizing on Halloween tradition, Burger King is trying to drum up some business with their new “Nightmare King” burger. Their latest ad (watch here) highlights…
Chapter 05
Responding to Cultural Pressure
As we discuss in Chapter 5 of Essentials of Marketing, there are numerous factors that influence consumer buying behavior. Sometimes company image, specifically how company…
Marketing Exclusivity and Status
Luxury goods can facilitate good discussions when talking about consumers and their buying behavior. If you’re looking for a current topic to use when talking…
Pumpkin Mania
These days the approach of fall is marked by the appearance of various pumpkin infused food and drink. The USA Today talks about this craze…
The Exaggerated Death of Retail
Amazon is a retail juggernaut. Last year the company was responsible for 5% of total US retail sales (online and offline). Their growth and expansion…
New Year’s Resolutions
Every New Year people make their resolutions and so many of those resolutions are related to fitness or weight loss it creates a situational market…
Five Psychological Principles To Guide Your Holiday Marketing Campaign
Many retailers and producers depend heavily on holiday shopping to hit their annual goals. The challenge is often trying to differentiate your wares and offerings…
Marketing Head-Scratchers
Have you ever seen an advertisement that caused you to scratch your head and ask “What were they thinking?” There’s no shortage of examples of…
Chapter 05 | Chapter 09 | Chapter 13 | Chapter 17 | Consumer behavior | Price | Product | Product life cycle
Smartphones top $1000 price point
Smartphones revolutionized the world and it wasn’t long after the first smartphone was released that everyone wanted one of their own. For years, smartphone manufacturers…