Discount retailers boomed in 2025 as both budget-conscious and affluent shoppers flocked to chains like Walmart, Aldi, and Dollar Tree in response to higher prices…
We know that direct-to-consumer (DTC) distribution remains popular. The 18th edition of Essentials of Marketing expanded coverage of the topic, and the forthcoming 2026 release…
This Sherwood News article, “The ‘kidulting’ economy is still booming as more grown-ups yearn for playtime,” (September 24, 2025), highlights the surging success of brands…
There has been a lot of activity around using AI to help people shop. This space is still emerging, so it could be ripe for…
Here is another brand that many of our students frequent, Taco Bell. AI offers promise for the fast-food industry, which is always looking for ways…
Right now I am revising Essentials of Marketing. During that process, I run across a lot of articles like “The 39 Crucial B2B Marketing Statistics…
With tariffs in the news–and on-again, off-again application, it seemed like it might be a good time to address this topic in class. Of course,…
Most of our students can relate to the fast food market–and some of the pricing and value issues these businesses are facing. This article from…
The Hermès Birkin and Walmart Wirkin offer contrasting case studies on luxury branding and consumer accessibility. While Hermès employs scarcity and exclusivity to position the…