Experts predict what’s next for influencers
Econsultancy publishes research and analysis on the various pieces of digital marketing, including ecommerce, social media, search engine optimization, mobile, and more. This article looks…
Chapter 12
Will TikTok Take Over the World?
Will TikTok become a new retailing powerhouse? It looks like it is going to give it a try. TikTok rose from obscurity to became the…
#M4BW | Chapter 02 | Chapter 03 | Chapter 09 | Chapter 12 | Chapter 19
TrendWatching for Purpose-Driven Innovation
I really enjoy getting my weekly email from Trendwatching. What is TrendWatching, let them answer that question: “TrendWatching is a purpose-driven trend firm, inspiring business professionals to…
Chapter 03 | Chapter 11 | Chapter 12 | Place
Amazon’s Amazing Statistics…
Scott Galloway provides a short video where he shares some crazy statistics about Amazon. For example, did you know that within 45 minutes of an…
Lowe’s launches “Spatial Commerce” as part of its app
The last few editions of Essentials of Marketing have included examples of how companies are adding technology as customer service or a supplement to their core…
Survey gives insight to the journey to online purchase
We teach our students that it is critical to analyze and understand customer behavior before developing marketing strategies. With all the data available tracking the…
Chapter 01 | Chapter 12 | Chapter 13 | Chapter 16 | Ethics | Video
What is dark design?
In Essentials of Marketing, we try to highlight some of the positive things business does to make the world a better place. That said, marketing…
Why do some brands discourage customers from buying more of them?
This is a fascinating trend. I first noticed this with Patagonia. The clothing brand that encourages people to keep their clothes longer (recall the “Don’t…
Social e-commerce is huge in Asia. It’s coming to the U.S.
My kids have started talking about social e-commerce. Of course that is not the term they use, but buying via Instagram is growing fast. “Social…