Fast Food’s Value Dilemma: Losing the Core Customer in the Pricing Battle
Most of our students can relate to the fast food market–and some of the pricing and value issues these businesses are facing. This article from…
Most of our students can relate to the fast food market–and some of the pricing and value issues these businesses are facing. This article from…
The Hermès Birkin and Walmart Wirkin offer contrasting case studies on luxury branding and consumer accessibility. While Hermès employs scarcity and exclusivity to position the…
The CNN article, “Stores don’t sell your favorite product anymore. That’s on purpose,” examines how companies like Hormel, Levi’s, and Dollar General are reducing their…
This article highlights how the vending machine industry is undergoing a significant transformation fueled by consumer demand for healthier, higher-quality, and more convenient food options….
I haven’t personally shopped at H-E-B, but I have heard and read many great things. This article provides a great example and case study, highlighting…
Perplexity AI defines itself as “a conversational search engine that answers queries using natural language predictive text, utilizing sources from the web.” You can read a bit more here….
You can now get your Pumpkin Spice Latte at Starbucks. Is this a good thing? Can’t we wait until fall for pumpkins (and Halloween)? While…
We are going to close this school year with a topic that has generated a lot of our posts over the last year. We post…
These are some short articles on brands that may be of interest to you and your students. They offer short examples or assigned articles you…