“Nike Broke Up With Retailers. Now It’s Trying to Win Them Back”
This recent Wall Street Journal article, “Nike Broke Up With Retailers. Now It’s Trying to Win Them Back,” (June 10, 2023, non-subscribers may be able…
Chapter 12
#M4BW | Chapter 01 | Chapter 08 | Chapter 12 | Chapter 13
Purpose-Oriented Campaigns See Pushback
We open our textbook with the Nike-Colin Kaepernick case study. The case study shows how Nike’s support of Kaepernick (in spite the quarterback’s controversial position…
Retailers Push Back on Returns
After years of generous and easy return policies, “Retailers Clamp Down on Returns,” (Wall Street Journal, subscription required, May 23, 2023). The bottom line –…
Chapter 12 | Product | Retailing | Video
Dick’s Sporting Goods New Strategy
Dick’s Sporting Goods has been pivoting to a new strategy. With many brick-and-mortar retailers struggling, Dick’s is making some changes. It is closing its Field…
Experts predict what’s next for influencers
Econsultancy publishes research and analysis on the various pieces of digital marketing, including ecommerce, social media, search engine optimization, mobile, and more. This article looks…
Will TikTok Take Over the World?
Will TikTok become a new retailing powerhouse? It looks like it is going to give it a try. TikTok rose from obscurity to became the…
#M4BW | Chapter 02 | Chapter 03 | Chapter 09 | Chapter 12 | Chapter 19
TrendWatching for Purpose-Driven Innovation
I really enjoy getting my weekly email from Trendwatching. What is TrendWatching, let them answer that question: “TrendWatching is a purpose-driven trend firm, inspiring business professionals to…
Chapter 03 | Chapter 11 | Chapter 12 | Place
Amazon’s Amazing Statistics…
Scott Galloway provides a short video where he shares some crazy statistics about Amazon. For example, did you know that within 45 minutes of an…
Lowe’s launches “Spatial Commerce” as part of its app
The last few editions of Essentials of Marketing have included examples of how companies are adding technology as customer service or a supplement to their core…