One note before the story. This article involves compulsive spending, a drained retirement account, and a marriage that ended over it. Compulsive spending and gambling…
The NPR Planet Money podcast fell off my regular rotation. Then, I saw this one and gave it a listen. It’s a great fit for…
Price can feel like a dry topic, especially when it comes to determining the best price. But price has so many interesting angles, we just…
One of the features in the Essentials of Marketing Instructor’s Manual is our YouTube Video Links. These were previously called YouTube PowerPoints because each link…
Besides Promotion and of course social media, I might argue that retail has seen the most dramatic changes. And that change continues to come. First…
The U.S. Food and Drug Administration (FDA) has authorized Florida to import medications from Canada, marking a significant policy shift in the United States. This…
In our textbook, we stay away from references and images of alcohol. We know that some instructors prefer not to expose their students to any…
This is a longish (~18 minutes) video about product placement in South Korea. As you will see, Subway has done a particularly good job of…
Building strong brand preference is the goal of most many marketing managers. Unfortunately, after that happens, competitors may seek to hitch their own brand to…