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Product Placement is Different in South Korea

This is a longish (~18 minutes) video about product placement in South Korea. As you will see, Subway has done a particularly good job of weaving its stores and products into television programming. There are some unique aspects of Korea–legal, cultural, and the nature of television programming/budgeting–which contribute to the growth of product placement in the country. The video also describes the need to balance placement–too much and it becomes comical. Finally, the host of the video, Johnny Harris, is good at keeping the video both educational and entertaining. I think it could work well when you cover the external market environment (Chapter 3), product placement/advertising (Chapter 15), and when you want to add some international flavor to those topics.

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