Experts predict what’s next for influencers
Econsultancy publishes research and analysis on the various pieces of digital marketing, including ecommerce, social media, search engine optimization, mobile, and more. This article looks…
Chapter 16
Chapter 13 | Chapter 15 | Chapter 16 | Video
Video Guest Speaker: Social Media Marketing in 5 Minutes
Part of my YouTube PowerPoint collection. This type of video we call a “Guest Speaker” because it features an expert talking about a topic—in this…
Chapter 13 | Chapter 15 | Chapter 16 | Video
Video: 10 Crazy Ad Campaigns
Top 10 Craziest Advertising Campaigns That Actually Worked https://youtu.be/Kk4ILxEjf_4 (10:12) There are 10 interesting and funny advertising campaigns. One or more of these might be…
ChatGPT Wrote this Blog Post…
[But not this first paragraph]. I imagine by now most of you are at least familiar with ChatGPT. If you have not at least played…
Chapter 04 | Chapter 07 | Chapter 13 | Chapter 15 | Chapter 16 | Video
Meltwater’s 2023 Marketing Trends Report
Keeping up with the fast-moving world of marketing is a real challenge these days. As a textbook author, I feel even more obliged to know…
Video Case Study: Pepsi Targets Quick Serve Restaurants
Part of my YouTube PowerPoint collection. This type of video we call a “Case Study” because it includes some details about a promotion. Case study:…
Big name celebrities getting sued over Crypto
November and December of 2022 might be a turning point for cryptocurrency and closely related NFTs (the latter getting some play in the forthcoming eighteenth…
Fireworks – Now there’s a seasonal business, but…
Fireworks are a seasonal business all over the world. But did you know when it peaks in different countries? I didn’t know this or think…
#M4BW | Chapter 01 | Chapter 03 | Chapter 08 | Chapter 16 | Chapter 19 | Video
Video Case Study: Public Health Promotion “Lil Sugar”
Part of my YouTube PowerPoint collection. This type of video we call a “Case Study” because it includes some details about a promotion. Lil Sugar…