Chapter 16

Luxury in the Age of Accessibility: Lessons on Modern Marketing from Birkin and Wirkin
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Luxury in the Age of Accessibility: Lessons on Modern Marketing from Birkin and Wirkin

The Hermès Birkin and Walmart Wirkin offer contrasting case studies on luxury branding and consumer accessibility. While Hermès employs scarcity and exclusivity to position the…

Ads That Struck a Chord: Marketing Triumphs and Missteps of 2024
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Ads That Struck a Chord: Marketing Triumphs and Missteps of 2024

The year 2024 demonstrated that advertising operates in an increasingly interactive and contentious space. For examples, see “10 Ads That Struck a Cultural Nerve in…