Big name celebrities getting sued over Crypto
November and December of 2022 might be a turning point for cryptocurrency and closely related NFTs (the latter getting some play in the forthcoming eighteenth…
Chapter 16
Fireworks – Now there’s a seasonal business, but…
Fireworks are a seasonal business all over the world. But did you know when it peaks in different countries? I didn’t know this or think…
#M4BW | Chapter 01 | Chapter 03 | Chapter 08 | Chapter 16 | Chapter 19 | Video
Video Case Study: Public Health Promotion “Lil Sugar”
Part of my YouTube PowerPoint collection. This type of video we call a “Case Study” because it includes some details about a promotion. Lil Sugar…
#M4BW | Chapter 15 | Chapter 16 | Promotion | Sustainability
What is regenerative marketing? (#M4BW)
Purpose-driven firms strive toward Marketing for a Better World (#M4BW). One company that is ahead of the pack is Tazo. Tazo makes tea and is…
What’s up with influencers?
These days many brands are adding influencers to their promotion mix. In Essentials of Marketing, we define influencers as “trusted or well-known figures who can sway…
Kim Kardashian Charged with Unlawfully Touting a Crypto Security
Influencers are out there peddling all kinds of products. As you probably already know, an influencer making a social media post that promotes a product…
Will TikTok Take Over the World?
Will TikTok become a new retailing powerhouse? It looks like it is going to give it a try. TikTok rose from obscurity to became the…
#tiktokmademebuyit
TikTok is the hottest social media platform today. Its users are the most valuable commodity for many brands today. NPR podcast The Indicator, looked at…