Part of my YouTube PowerPoint collection. This type of video we call a “Case Study” because it includes some details about a promotion. Lil Sugar…
Purpose-driven firms strive toward Marketing for a Better World (#M4BW). One company that is ahead of the pack is Tazo. Tazo makes tea and is…
These days many brands are adding influencers to their promotion mix. In Essentials of Marketing, we define influencers as “trusted or well-known figures who can sway…
Influencers are out there peddling all kinds of products. As you probably already know, an influencer making a social media post that promotes a product…
Will TikTok become a new retailing powerhouse? It looks like it is going to give it a try. TikTok rose from obscurity to became the…
TikTok is the hottest social media platform today. Its users are the most valuable commodity for many brands today. NPR podcast The Indicator, looked at…
In Essentials of Marketing, we try to highlight some of the positive things business does to make the world a better place. That said, marketing…
My kids have started talking about social e-commerce. Of course that is not the term they use, but buying via Instagram is growing fast. “Social…