Pre-Super Bowl Advertising Roundup…
The teams are set (my Packers failed in the divisional round) and so are the advertisers. Super Bowl ads are always fun to show in…
Chapter 16
Chapter 01 | Chapter 02 | Chapter 04 | Chapter 16 | Promotion | Publicity | Social media | Strategy planning
Case Study: Stanley and the Remarkable Story of the Quencher Tumbler
The story of Stanley and its Quencher tumbler is a great story of marketing success–and good luck. The mug is not cheap (the image at…
Chapter 05 | Chapter 08 | Chapter 13 | Chapter 15 | Chapter 16 | Promotion | Social media
Marques Brownlee’s Influence on Tech Reviews and Consumer Trends
Marques Brownlee, a YouTube tech reviewer known as MKBHD, has become a pivotal figure in the consumer electronics industry. From his studio in Kearny, New…
#M4BW | Advertising | Artificial Intelligence | B2B | Chapter 01 | Chapter 02 | Chapter 03 | Chapter 04 | Chapter 05 | Chapter 06 | Chapter 07 | Chapter 08 | Chapter 09 | Chapter 10 | Chapter 12 | Chapter 13 | Chapter 14 | Chapter 15 | Chapter 16 | Chapter 17 | Chapter 18 | Chapter 19 | Consumer behavior | New-product development | Positioning | Price | Product | Promotion | Publicity | Social media | Social responsibility | Sustainability
Time’s Best Inventions of 2023…
Are you searching for some fun new examples to use in class? Innovation and new products are an important outcome of good marketing. The Time…
Chapter 05 | Chapter 08 | Chapter 12 | Chapter 15 | Chapter 16 | Chapter 17 | Competition | Price | Product
Inflation Drives Consumers to Retailers’ Dealer Brands
This article in the New York Times (requires subscription, but I am thinking most faculty have access through subscription or their university) describes the growth…
The Power of Taylor Swift
The world’s most popular artist has demonstrated her start power (again). The recent surge in popularity of ranch as a condiment has been attributed to…
Chapter 08 | Chapter 13 | Chapter 16 | Product | Promotion
Gucci and Vans Team Up with Roblox for a Virtual Scavenger Hunt: A New Era of Experiential Marketing
[Full disclosure, the first draft of this blog post was written by ChatGPT. See more here.] Gucci and Vans have partnered with Roblox, a popular…
TikTok, Boom: Watch this Documentary to Learn More
Some of my marketing instructor readers may be regular users and very familiar with TikTok. Personally, I am afraid of getting addicted, so I have…
Experts predict what’s next for influencers
Econsultancy publishes research and analysis on the various pieces of digital marketing, including ecommerce, social media, search engine optimization, mobile, and more. This article looks…