We know that direct-to-consumer (DTC) distribution remains popular. The 18th edition of Essentials of Marketing expanded coverage of the topic, and the forthcoming 2026 release…
Here is a good article that helps drive home a fundamental marketing concept—differentiation. “How Weird Wins” (Fast Company, November 11, 2025) argues that in today’s…
“OpenAI Wants Brands to Allow Their Mascots to Appear in Gen AI Videos” (The Wall Street Journal, November 4, 2025) should they? OpenAI’s new Sora…
Here is another brand that many of our students frequent, Taco Bell. AI offers promise for the fast-food industry, which is always looking for ways…
Now for a positive take on the implications of AI on marketing practice. This article, “Stop Worrying About AI Taking Your Marketing Job — and…
When Gary Vaynerchuk talks about marketing, I listen. He has his critics. But I think at its core, “Gary Vee” gives pretty good, if often…
This is a short article, “How Unilever Used AI to Make Soap Go Viral,” (Wall Street Journal, July 8, 2025), but it can be used…
Marketing isn’t just for selling products—it’s increasingly harnessed by institutions pursuing non-commercial goals. Whether it’s evangelism, enlistment, or civic engagement, the strategic use of segmentation,…
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